HIS and Five Organizations Sign Employee Dispatch Agreements for Regional Revitalization

HIS Collaborates with Local Organizations for Tourism Growth in Japan

In a significant move towards enhancing regional tourism, H.I.S. Co., Ltd, headquartered in Shinjuku, Tokyo, has entered into agreements with five organizations spanning Matsusaka City in Mie Prefecture, Kyonan Town in Chiba Prefecture, and several tourism promotion entities in the Osaka area. This initiative is part of the Ministry of Internal Affairs and Communications’ "Regional Revitalization Entrepreneur Program" aimed at leveraging employees' expertise to foster local tourism and business development.

Matsusaka City: Focusing on Local Treasures

Located near the center of Mie Prefecture, Matsusaka City is renowned for its natural beauty and cultural heritage, with attractions like the world-famous Matsusaka beef and historical sites like the "Oshiroban Yashiki". H.I.S. plans to dispatch staff who will apply their extensive experience to promote the city's rich tourism resources. The goals include increasing local and international interest and attracting tourists to make Matsusaka a sought-after destination.

The agreements outline specific initiatives, such as:
1. Planning and coordinating new circular tours within Matsusaka.
2. Promoting the city to travel agencies and operating familiarization tours for these agencies.
3. Executing associated promotional activities.

The dispatch period is set from May 1, 2026, to March 31, 2027, with Yukinori Okamoto leading the charge. Okamoto, who joined H.I.S. in 1997, has vast experience as a corporate sales manager in the Chubu area.

Kyonan Town: Innovating Tourism Strategies

On the other hand, Kyonan Town, which faces Tokyo Bay and is blessed with rich nature, aims to boost its tourism with attractions such as Mount Nokogiri and the unique "Michi no Eki" (Roadside Station) at Hota Elementary School. The team dispatched to Kyonan will focus on developing innovative tourism strategies, particularly aimed at enhancing the nighttime economy and increasing guest bookings during off-peak seasons.

Their efforts will encompass:
1. Development of new tourism promotion strategies.
2. Other initiatives related to tourism enhancement.

This initiative is also set to run from May 1, 2026, to March 31, 2027, with Masatoshi Tsuji, a seasoned manager with a wealth of experience in various managerial roles since joining the company in 2007, at the helm.

Ibaraki City Tourism Association: Strengthening Collaborative Efforts

In addition, H.I.S. has signed a collaborative agreement with the Ibaraki City Tourism Association, which focuses on promoting the city's cultural heritage, including the famous Koriyama Jonan Honjin and Kawabata Yasunari Literary Museum. This partnership, which includes Ibaraki's local government and Chamber of Commerce, aims to leverage existing tourism initiatives like the "Dam Park Ibahita" to bolster regional activities.

The collaboration outlines several goals:
1. Utilizing tourism resources like Dam Park Ibahita for promoting tourism.
2. Planning events that encourage tourism collaborations.
3. Discovering and developing new tourism resources and local specialties.
4. Supporting workforce training linked to regional industrial promotion.
5. Implementing additional necessary actions to actualize the partnership's intent.

The Ibaraki dispatch period is from April 1, 2026, to March 31, 2027, with employees Yoichiro Fujiwara and Hiromi Myojin taking leadership roles within the tourism sectors of Kansai and Hyogo respectively.

Amid these developments, H.I.S. continues to consolidate its network across Kansai, work on inbound tourism promotion for upcoming global events, and advocate for wellness tourism initiatives. By integrating its resources with local tourist frameworks, H.I.S. aims to enhance broader regional competitiveness and holiday offerings for both domestic and international tourists.

In conclusion, H.I.S.’s recent agreements reflect a robust commitment to regional revitalization and tourism enhancement, promising a rich cultural exchange and economic growth for the involved areas in the upcoming years.