#Japan #Ltd #Koganei #Asia University #J.S.B Co. #ASIAN FESTA

Celebrating Cultural Diversity at ASIAN FESTA 2025

On October 4, 2025, the vibrant community of Koganei City, Tokyo, witnessed an inspiring gathering that bridged cultural divides. The event, aptly named ASIAN FESTA 2025, took place at the student housing 'Shareliet S Koganei,' operated by J.S.B Co., Ltd. The occasion was a collaborative effort between Asia University, which regularly conducts intercultural exchanges, and the property owner JR East Urban Development Corp.

Background of the Event

'As an inclusive residence, Shareliet S Koganei not only houses Japanese students but also serves as a dormitory for international students from Asia University. This unique blend of cultures created the ideal environment for the ASIAN FESTA, allowing both locals and foreign students to interact meaningfully while exploring various aspects of each other's lifestyles.

Event Highlights

The festival occurred from 1 PM to 4 PM, featuring a slew of engaging activities. These included:

• - Mochitsuki (Rice Cake Making): Attendees had the chance to participate in this traditional Japanese activity, which resulted in fresh and delicious mochi. The event swiftly became a hit on social media!
• - Yukata Experience: Participants dressed in the traditional Japanese summer garment, yukata, embracing the culture in a fun and interactive way.
• - Natsumatsuri (Summer Festival Games): Boasting games like ring toss and yo-yo fishing, this segment catered to every age, ensuring a joyous atmosphere.
• - Bamboo Dance Performance: International students introduced their peers and community members to the Bamboo Dance, a lively Philippine tradition that required skill and coordination.

The turnout was remarkable, with about 100 people, including international students, their friends, faculty, and nearby residents, enthusiastically participating in the festivities. The support from Musashisakai Driving School was invaluable, contributing to the smooth execution of the event.

Participants Share Their Joy

Feedback poured in from attendees, showcasing the event's impact:

• - International Student from Myanmar: "I had an amazing time! I was thrilled to experience mochitsuki, which is trending on social media right now!"
• - Local Resident: "I spotted the event while passing by and invited my friends to join. Having freshly made mochi was a fantastic experience. My kids had a blast, and I’m looking forward to joining again!"
• - Asia University Staff: "Providing opportunities for international students and local residents to engage in activities like mochitsuki is incredibly valuable, creating meaningful connections."

A Day to Remember

The atmosphere was filled with laughter and cultural exchange, as attendees enjoyed the yukata experience alongside a captivating bamboo dance performance. The Natsumatsuri games further enhanced the festive vibe, with residents and students bonding over shared laughter and friendly competition.

About J.S.B Co., Ltd.

Founded in December 1976, J.S.B Co., Ltd. has become an essential pillar in student housing management across Japan. Headquartered in Kyoto, the company operates 85 UniLife branches nationwide, managing nearly 99,300 units as of April 2025. Committed to supporting student development through furnished accommodations and essential student services, J.S.B continues to enhance the living experience for students from various backgrounds.
Find out more about J.S.B Co., Ltd.
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In conclusion, ASIAN FESTA 2025 was not just an event but a celebration of cultural diversity, showcasing the beauty of learning from one another through shared experiences. Such initiatives mark a significant step towards building a more interconnected community where everyone feels at home.