Sinclair Oil Transforms Loyalty Programs with Game-Linked Rewards to Boost Customer Engagement
In the competitive landscape of fuel retail, Sinclair Oil has taken a bold step to redefine customer loyalty through an innovative program that intertwines gaming with traditional fuel purchases. By partnering with Mistplay, they have succeeded in revamping their DINOPAY® loyalty initiative, creating a more engaging experience for their customers. This collaboration has revealed impressive results, significantly boosting visit frequency and fuel sales.
Sinclair Oil, a historic name in the energy sector, recognized the necessity of creating a dynamic loyalty program that could keep customers engaged and returning more often. Traditional loyalty programs in the fuel industry often suffer from the challenge of long intervals between customer visits, as drivers typically only refuel at specific times. To bridge this gap, Sinclair sought to implement a strategy that would stimulate interest and motivate patrons to engage with their brand beyond the fuel pump.
The heart of the initiative lies in Mistplay’s LoyaltyPlay platform, which integrates gaming into the existing DINOPAY® app. Through this mobile solution, customers can now earn fuel discounts while playing popular mobile games. Unlike typical point systems that merely reward accumulated points, the new approach allows for direct linkages between gameplay and tangible financial benefits at the pump. By making fuel savings contingent on game participation, Sinclair has tapped into the leisure behavior of their customers, offering a compelling reason to frequent their stations.
The outcomes from the LoyaltyPlay campaign, running from November 2025 through June 2026, have been remarkable. Key statistics include:
The success translates into measurable, real-world results that are impressive by any standard. It’s clear that the program doesn't just stimulate customer engagement; it also translates that engagement into sales.
Nick Gauger, Manager of Loyalty Marketing at Sinclair Oil, expressed excitement about the innovative direction the company is taking: "LoyaltyPlay provided us with an opportunity to drive repeat visits and enhance engagement through the interactivity of gaming—while remaining connected to Sinclair Top Tier™ Gasoline. We noticed a real acceleration in return trips and deeper interaction with the DINOPAY app."
Jennifer Taylor-Glick, Director of Customer Success at Mistplay, also shared insights on the initiative: "Sinclair's achievement with LoyaltyPlay affirms our vision to convert gaming into real-life benefits. As marketers increasingly seek measurable and performance-oriented solutions, our rewarded gaming strategy has clearly emerged as a strong facilitator of loyalty and increased buyer interactions."
This partnership highlights a growing trend among fuel retailers—moving beyond conventional discount models towards more interactive and engaging experiences. Sinclair Oil demonstrates how harnessing the combination of leisure activities and consumer spending can create a unique value proposition for businesses and consumers alike. By creatively connecting gaming with fuel rewards, brands can enrich customer engagement while positively impacting purchasing behavior.
Sinclair Oil, part of the HF Sinclair brand portfolio, boasts a rich history dating back to the early 20th century. With its easily recognizable dinosaur logo, Sinclair operates over 1,900 branded stations nationwide. Their DINOPAY® app not only streamlines the payment process but also allows users to track expenditures and locate the nearest gas stations.
On the other hand, Mistplay is an established pioneer in the realm of rewarded solutions for mobile gaming, building robust partnerships since its establishment in 2015. Through their LoyaltyPlay platform, they empower retailers across various sectors to integrate gaming into their customer outreach strategies, driving increased visit frequency and enhancing overall consumer loyalty.
As Sinclair Oil continues to evolve its loyalty offerings, it sets a significant example for others in the industry aiming to enhance customer experiences and drive sales in an increasingly digital marketplace.
The Drive for Innovation
Sinclair Oil, a historic name in the energy sector, recognized the necessity of creating a dynamic loyalty program that could keep customers engaged and returning more often. Traditional loyalty programs in the fuel industry often suffer from the challenge of long intervals between customer visits, as drivers typically only refuel at specific times. To bridge this gap, Sinclair sought to implement a strategy that would stimulate interest and motivate patrons to engage with their brand beyond the fuel pump.
The Gaming Element
The heart of the initiative lies in Mistplay’s LoyaltyPlay platform, which integrates gaming into the existing DINOPAY® app. Through this mobile solution, customers can now earn fuel discounts while playing popular mobile games. Unlike typical point systems that merely reward accumulated points, the new approach allows for direct linkages between gameplay and tangible financial benefits at the pump. By making fuel savings contingent on game participation, Sinclair has tapped into the leisure behavior of their customers, offering a compelling reason to frequent their stations.
Results That Speak Volumes
The outcomes from the LoyaltyPlay campaign, running from November 2025 through June 2026, have been remarkable. Key statistics include:
- - A staggering 42% increase in site visits by engaged users.
- - Customers participating in the gaming segment returned 1.7% faster for refueling.
- - Approximately 13% of monthly active members utilized the program within just six months of launch.
- - A notable 9.7% rise in fuel purchases, directly linked to reward redemptions.
The success translates into measurable, real-world results that are impressive by any standard. It’s clear that the program doesn't just stimulate customer engagement; it also translates that engagement into sales.
The Insights of Leadership
Nick Gauger, Manager of Loyalty Marketing at Sinclair Oil, expressed excitement about the innovative direction the company is taking: "LoyaltyPlay provided us with an opportunity to drive repeat visits and enhance engagement through the interactivity of gaming—while remaining connected to Sinclair Top Tier™ Gasoline. We noticed a real acceleration in return trips and deeper interaction with the DINOPAY app."
Jennifer Taylor-Glick, Director of Customer Success at Mistplay, also shared insights on the initiative: "Sinclair's achievement with LoyaltyPlay affirms our vision to convert gaming into real-life benefits. As marketers increasingly seek measurable and performance-oriented solutions, our rewarded gaming strategy has clearly emerged as a strong facilitator of loyalty and increased buyer interactions."
A Model for Fuel Retailers
This partnership highlights a growing trend among fuel retailers—moving beyond conventional discount models towards more interactive and engaging experiences. Sinclair Oil demonstrates how harnessing the combination of leisure activities and consumer spending can create a unique value proposition for businesses and consumers alike. By creatively connecting gaming with fuel rewards, brands can enrich customer engagement while positively impacting purchasing behavior.
About the Companies
Sinclair Oil, part of the HF Sinclair brand portfolio, boasts a rich history dating back to the early 20th century. With its easily recognizable dinosaur logo, Sinclair operates over 1,900 branded stations nationwide. Their DINOPAY® app not only streamlines the payment process but also allows users to track expenditures and locate the nearest gas stations.
On the other hand, Mistplay is an established pioneer in the realm of rewarded solutions for mobile gaming, building robust partnerships since its establishment in 2015. Through their LoyaltyPlay platform, they empower retailers across various sectors to integrate gaming into their customer outreach strategies, driving increased visit frequency and enhancing overall consumer loyalty.
As Sinclair Oil continues to evolve its loyalty offerings, it sets a significant example for others in the industry aiming to enhance customer experiences and drive sales in an increasingly digital marketplace.
Topics Consumer Products & Retail）
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