#Japan #Tokyo #Capcom #Apirits #Capcom Town

Apirits Revamps Capcom's 40th Anniversary Site

In a significant move to enhance user engagement, Apirits has transformed Capcom's 40th anniversary website into a comprehensive portal. This innovative platform aims to provide a wide array of digital content, including games and videos, thus creating a more immersive experience for users. The newly structured site not only focuses on standalone promotional campaigns but also connects users through continuous service offerings.

Background of the Revamp

Initially launched as a celebratory site for Capcom's 40th anniversary, aptly named 'Capcom Town,' the need for a more versatile online environment arose after the anniversary year concluded. Thus, this redesign was developed to ensure that users continue to benefit from various ongoing services and engaging content beyond the celebratory period.

The Solution Provided by Apirits

To realize Capcom's vision of improved user engagement, Apirits meticulously crafted the portal site, incorporating features like 'Theater' and 'Classic Games.' These enhancements really aim to cultivate a thriving user community.

The Classic Games Feature

The site now boasts a robust selection of classic games accessible through web browsers. Utilizing an emulator function, beloved titles from the past can be enjoyed online, which eliminates many technical barriers and promises a seamless gaming experience directly via the web.

The Theater Functionality

In addition to gaming, the site includes a 'Theater' feature that allows users to easily view promotional videos and animated content in a user-friendly interface, expanding the site's offerings of multimedia content.

Future Aspirations for Capcom and Apirits

With the impending enactment of the Smartphone New Law (Special Smartphone Software Competition Promotion Act) in 2025, there is a growing emphasis on direct-to-consumer (D2C) interactions that are free from the limitations of app stores. Apirits aims to standardize the web service infrastructure developed in this project to support companies in advancing their next-generation digital strategies.

Moreover, leveraging the experience gained from constructing and operating a large-scale portal like Capcom Town, Apirits is committed to facilitating flexible business expansion options that are independent of specific platforms, as well as strengthening client acquisition capabilities.

About Capcom Co., Ltd.

Founded in 1983, Capcom has established itself as a leading company in the game entertainment sector, renowned for producing numerous hit products. Notable series include iconic titles such as 'Resident Evil,' 'Monster Hunter,' 'Street Fighter,' 'Mega Man,' and 'Devil May Cry.' With its headquarters located in Osaka, Capcom operates international subsidiaries in countries including the United States, the United Kingdom, Germany, France, Hong Kong, Taiwan, and Singapore.

For more information, visit Capcom's official site.

About Apirits Inc.

Guided by the philosophy of being 'The Internet Company,' Apirits is dedicated to creating internet services that are loved by the world. As a response to the evolving digital transformation era, the company applies advanced digital technologies to improve customer services and enhance people's lives.

Company Overview:

• - Name: Apirits Inc.
• - Location: Shibuya Sakura Stage SHIBUYA Tower, 24th Floor, 1-1 Sakuragaokacho, Shibuya, Tokyo 150-6224
• - Established: July 2000
• - Business Activities:

- Planning and management of web services
- Consulting and web service analytics
- Development and sales of web service packages and ASP
- Custom development for web service systems
- Infrastructure construction, maintenance, and monitoring for web services
- Planning, development, and operation of online games