#USA #San Francisco #Firstup #Craig Steele #Kristin Brennan

Firstup Expands Executive Leadership to Drive Global Growth

In a significant move aimed at bolstering its market presence, Firstup, a leading platform dedicated to intelligent workforce communication, has announced the addition of three top-tier executives to its leadership team. Craig Steele takes on the role of Chief Revenue Officer (CRO), Kristin Brennan steps in as Chief Marketing Officer (CMO), and Nathan Lowis is appointed as Managing Director for the EMEA (Europe, Middle East, and Africa) region. This strategic expansion is designed to not only accelerate Firstup's global growth but also to enhance the impact the platform has on its customers.

Leadership for Strategic Growth

The newly appointed leaders bring with them a wealth of experience and insight into driving growth and optimizing customer experiences across various markets. Their combined expertise is poised to support organizations in unlocking the full potential of their workforce communications and achieving significant business outcomes. These outcomes include improved operational efficiency, enhanced employee engagement, increased safety, higher quality of care, and ultimately, substantial topline growth.

Craig Steele – Chief Revenue Officer

As the new CRO, Craig Steele is set to lead all global go-to-market (GTM) functions. His primary goal is to build a high-performance team that fosters trust amongst clients and drives results across the customer journey. Bill Schuh, CEO of Firstup, expressed confidence in Steele’s leadership qualities, noting, "With Craig at the helm of our GTM organization, we're building a structure that not only drives growth but does so in a sustainable and customer-centric manner." Before joining Firstup, Steele excelled in various sales leadership positions, including a notable tenure at Velocity Global and pivotal roles at Anaplan, ServiceNow, and Salesforce. His track record in scaling organizations speaks volumes about his capability to deliver outstanding results.

Kristin Brennan – Chief Marketing Officer

The marketing strategies at Firstup will be guided by Kristin Brennan, who assumes the role of CMO. She aims to create a marketing engine that drives awareness and measurable business outcomes. Schuh acknowledged her exceptional skills, emphasizing her knack for aligning marketing efforts with GTM execution. Brennan previously led marketing at Legion Technologies and has substantial experience in steering marketing organizations at Datrium, Lightstep, and Sencha, all of which achieved milestones through successful exits. Her strategic vision is expected to enhance Firstup’s brand and build deeper customer affinity.

Nathan Lowis – Managing Director for EMEA

Stationed in London, Nathan Lowis will focus on delivering tailored strategies to enhance Firstup's reach and effectiveness within the EMEA market. His role as Managing Director is crucial, as EMEA customers often lead in workforce transformation initiatives. Simmons remarked on Nathan’s leadership, stating, "Customers in EMEA are at the forefront of modern workforce transformation, and Nathan's leadership ensures we meet their needs with tailored strategies." Lowis’s previous experience includes leadership roles at Oracle and Anaplan, positioning him to effectively drive regional growth and enhance customer value.

Committed to Customer Impact

Firstup’s leadership expansion reflects a deeper commitment to driving growth and producing measurable outcomes for its customers. According to Schuh, this development is not just a structural change; it signifies a pivotal transformation for the company. He further stated, "Craig, Kristin, and Nathan each bring unique expertise to help us scale our vision globally and ensure effective customer service while defining the future of employee communication and engagement."

About Firstup

Firstup serves as the leading platform for intelligent communication, playing a crucial role in generating meaningful business results. As a comprehensive hub for workforce communications, it caters to organizations with essential frontline employees, ensuring that the right messages get through at the right times. By delivering hyper-personalized, data-driven experiences across various channels—including email, mobile, intranet, and digital signage—Firstup enhances alignment, clarity, and engagement at all organizational levels. With integrations to key HR, IT, and business systems, the platform minimizes digital clutter, amplifies actionable insights, and strengthens employee experiences, ultimately driving productivity and retention. Trusted by major enterprises worldwide, Firstup is reshaping internal communication into significant, measurable impact.