Invicta Watch Group Fully Acquires Invicta Racing Team, Enhancing Motorsport Presence

Invicta Watch Group Takes Full Ownership of Invicta Racing

The relationship between luxury timepiece pioneer Invicta Watch Group and the successful Invicta Racing team has taken a significant step forward with the announcement that Invicta Watch Group has obtained 100% ownership of the motorsport team. This strategic acquisition is expected to deepen the brand's involvement and influence in the world of competitive racing.

A New Era for Invicta Racing

Invicta Racing stands tall as the reigning FIA Formula 2 Champions, having showcased remarkable performance in recent seasons. With this complete takeover, Invicta Watch Group aims to fully integrate the racing team into its brand portfolio. The team will continue operating from its established base in the United Kingdom, preserving its distinctive Invicta yellow branding and high-performance racing identity.

Eyal Lalo, the CEO of Invicta Watch Group, expressed his excitement at this pivotal moment, emphasizing the importance of combining motorsports with innovative marketing strategies. “We are elated to have secured dual championships with Invicta racing in 2024. The ownership of this team complements our brand beyond conventional sponsorships, reaffirming our commitment to the motorsports arena,” said Lalo.

Launch of New Timepiece Collection

Coinciding with this ownership milestone, Invicta Watch Group is set to introduce a new collection of watches inspired by the energy and precision of Formula 2. These timepieces are designed to reflect the brand's legacy in horology and craftsmanship, appealing to both motorsport enthusiasts and collectors alike. The release is a part of Invicta's strategy to further connect with its audience through innovative and robust designs while celebrating the spirit of racing.

Driving Future Success

Under the continued leadership of CEO and Team Principal James Robinson, alongside Team Manager Geoff Spear, Invicta Racing plans to enhance its off-track strategy. This includes expanding marketing and communication initiatives that will strengthen the team’s presence both on the racetrack and in the digital space. By investing in such initiatives, Invicta Racing aims to foster a broader fanbase and bolster community engagement.

The rich history of Invicta is rooted in tradition, having been established in 1837 in La Chaux-de-Fonds, Switzerland. The brand has earned a reputation for its innovative designs and meticulous craftsmanship, producing over 1,000 unique models annually and holding over 55 design patents. This legacy aligns seamlessly with Invicta Racing's drive for excellence and performance on the track.

Commitment to Driver Development

In addition to focusing on its branding and marketing strategy, Invicta Racing is dedicated to nurturing new talent in the F2 arena. The team has been instrumental in developing future stars for Formula 1, having mentored accomplished drivers such as Guanyu Zhou and Jack Doohan. For the upcoming 2025 season, Invicta Racing will be fielding an exciting lineup that includes Leonardo Fornaroli, the reigning FIA Formula 3 Champion, and Roman Staněk, promising a thrilling competitive edge.

Looking Ahead

The synergy between Invicta Watch Group and Invicta Racing heralds a new chapter for both entities. The full ownership allows Invicta Watch Group to explore new avenues for growth, leverage its marketing prowess, and strengthen its bond with the motorsport community. As the year progresses, fans and collectors alike can look forward to innovative products, thrilling races, and a heightened presence in the motorsport landscape, making this partnership one to watch.

For more details, visit Invicta Watch Group or Invicta Racing.