PK Consumer Health Expands Nordic Presence with Puhdistamo Acquisition

PK Consumer Health Expands its Nordic Market Reach

PK Consumer Health, a notable player in the healthcare sector, recently made headlines with its announcement of acquiring Puhdistamo – Real Foods Oy. The deal was officially signed on January 15, 2026, and marks a significant milestone in enhancing PK’s footprint within the Nordic market, known for its growing demand for health and wellness products.

Founded in 2009 and located in Lempäälä, Finland, Puhdistamo has established itself as a premier brand in the realm of vitamins, minerals, and supplements (VMS), along with sports nutrition and functional beverages. The company has built a reputable name synonymous with quality, offering a range of products designed to promote an active and healthy lifestyle. This acquisition is poised to add substantial value to PK, bringing a strong omni-channel model that includes grocery retail, online platforms, health stores, and pharmacies.

The integration of Puhdistamo into the PK family is expected to accelerate growth strategies, leveraging Puhdistamo's successful management team and their deep-rooted connections in Finland and the surrounding Nordic countries. The brand is well positioned in the premium segment of the health market, providing PK with an entry point to expand its offerings.

PK Consumer Health, backed by Avista Healthcare Partners and Damier Group, aims to consolidate leading healthcare brands across Europe. With this acquisition, PK is not only reinforcing its commitment to this vision but is also on the path to achieving its financial ambitions, which includes reaching an EBITDA target of €100 million in coming years.

Yvan Vindevogel, the Chairman of PK Consumer Health, expressed enthusiasm about the acquisition, stating, "We are very pleased to welcome Puhdistamo and its management team to the PK family. This transaction marks not only our entry into the Scandinavian market but also broadens our product offerings in attractive categories such as sports nutrition and functional drinks."

With Puhdistamo’s strong background and commitment to delivering high-quality health solutions, the acquisition opens doors for innovative product development and potential entrance into new markets, particularly in Sweden and beyond. Carl-Gustaf Elfving, CEO of Puhdistamo, echoed the sentiment, sharing, "By joining a larger European consumer health group, we have found partners who share our vision and our values to accelerate our growth."

The deal is slated to close in the latter half of January 2026, further strengthening PK's position in the fast-evolving consumer healthcare landscape. The specific financial details of the acquisition remain undisclosed, but the strategic move is undoubtedly geared towards significant long-term growth and expansion in health and wellness markets.

As approximately €10 billion is currently invested across over 50 different healthcare businesses by Avista Healthcare Partners, PK Consumer Health is on a trajectory that aligns with these vigorous investment strategies focusing on scalability and robust growth prospects within the healthcare sector. Prospective investors and stakeholders should remain vigilant as PK continues to acquire brands and potentially redefine the consumer health landscape in Europe.

This acquisition is just a fraction of PK’s broader ambitions, with more acquisitions anticipated as part of its endeavor to unite national champions in consumer health under a European platform. Puhdistamo's quality-centric approach and entrepreneurial spirit make it a perfect counterpart in this journey.

As PK Consumer Health moves forward amidst this acquisition, the industry watches closely for how this partnership will unfold, the potential innovations it may bring, and the ripple effects it will have on the Nordic consumer health market as well as the larger European landscape.