Record Sales Puff
2025-05-20 07:33:02

Seven-Eleven's New Double Cream Puff Achieves Record Sales in Just Four Weeks

Seven-Eleven Breaks Sales Records with Double Cream Puff



In a remarkable achievement, Seven-Eleven Japan has announced that its latest creation, the Double Cream Puff with Plenty of Whipped Cream, has reached impressive sales figures. Launched on April 15, 2025, this delightful treat has sold over 5 million puffs in just four weeks, marking the highest sales for any custard and whipped cream puff in the brand's history.

Under the leadership of President Tomohiro Akutsu, Seven-Eleven continues to focus on delivering both deliciousness and enjoyment through its innovative products and events. This record-breaking launch exemplifies the company's commitment to enhancing the customer experience.

About the Double Cream Puff



  • - Price: 180 yen (tax included: 194.40 yen)
  • - Availability: Nationwide
  • - Description: This cream puff features a light and airy choux pastry filled with an abundance of whipped cream, promising a truly indulgent moment with each bite.

Key Features of the New Product



1. Satisfying Lightness: The whipped cream is crafted with Hokkaido cream, enriched with concentrated milk, giving it rich, but light texture that melts beautifully in the mouth. By increasing the amount of whipped cream inside the choux, every bite is deeply satisfying and luxurious.

2. Enhanced Choux Pastry: Seven-Eleven has re-examined the types of flour used in the choux pastry, leading to a lighter texture that perfectly complements the flavorful whipped cream. This harmonious combination results in a delightful eating experience as the flavors meld together perfectly.

The Double Cream Puff is sure to captivate customers with its exquisite taste and satisfying amount of cream. The focus on using quality ingredients contributes significantly to the puff's appeal, making it a standout item on the Seven-Eleven menu this season.

Availability and Pricing


Available at Seven-Eleven stores across Japan, the price is set at 180 yen, although store prices may vary. Potential customers should also note that some stores may not carry this product, or different policies may apply. Therefore, it’s always best to check with local stores for the latest offerings.

As a limited-time special, the Double Cream Puff is capturing the hearts and taste buds of many, standing as a testament to Seven-Eleven's culinary creativity and market responsiveness. With its record-breaking sales in such a short duration, the Double Cream Puff is likely to remain a sought-after item for both new and regular customers.

Stay tuned for more exciting products and updates from Seven-Eleven, as they continue to innovate and delight their customers.

(Please refer to Seven-Eleven’s official website for the most recent information regarding product availability and pricing.)


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Topics Consumer Products & Retail)

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