#Japan #Tokyo #SEGA #Yakuza #Lucky Draw

20th Anniversary Celebration of Yakuza

Sega is thrilled to announce the launch of the third round of its online lucky draw, celebrating the 20th anniversary of the beloved Yakuza series. Starting from May 14, 2026, at 11:00 AM, fans can participate in the 'Yakuza Coloring' draw, which showcases a wide range of interior merchandise inspired by the game. This draw embodies the theme, ‘A Day with Yakuza’ and offers exciting prizes to its participants.

The highlight of the draw is the prestigious A prize, a stunning figurine of the Yakuza logo, a beloved symbol among fans. This eye-catching piece serves a dual purpose, functioning as a decorative item and a practical small item holder, making it both visually appealing and functional. Other enticing prizes include the B prize, a room fragrance that captures the essence of 'strong bonds between men,' and the E prize, an acrylic bookend featuring the fierce Kiryu and his allies in a battle-ready pose. There's also the G prize, an exquisite A4 monochrome poster that features a silver finish which changes its appearance based on the viewing angle.

In addition to the exciting prizes, Sega is rolling out a 'Must Buy Campaign' where participants can choose a free acrylic magnet for every ten draws they enter. Furthermore, to mark the birthday of the series’ protagonist, Kazuma Kiryu, there will be a special campaign on June 17, exclusively for those who accumulate ten draws, where random A4 posters will be awarded.

Don't miss the chance to take part in the draw! Sega's online platform offers various payment options, including credit payments and other popular methods such as PayPay, Amazon Pay, and Rakuten Pay, ensuring a seamless experience.

Campaigns to Watch Out For

The excitement doesn’t stop there! Sega has organized a series of promotional campaigns to engage fans and encourage participation:

1. Birthday Campaign: On Kazuma Kiryu’s birthday (June 17), fans who enter ten draws will randomly receive special birthday posters.
2. Launch Celebration Campaign: Fans are encouraged to follow the official Yakuza X account on X (formerly Twitter) and repost specific content for a chance to win an A prize Yakuza logo figurine.
3. SEGA STORE TOKYO Exclusive Campaign: At the SEGA STORE TOKYO, fans can receive a flier with a unique code allowing one free draw for every purchase of 5,000 yen or more (tax excluded). Please note that the flier is available on a first-come, first-served basis, and multiple codes cannot be used by the same account.

Here’s What You Can Win

The lucky draw features an array of exciting prizes:

• - A Prize: Yakuza Logo Figure
• - B Prize: Yakuza Room Fragrance
• - C Prize: Extreme Cushion
• - D Prize: Family Crest Tissue Case
• - E Prize: Tactical Acrylic Bookend
• - F Prize: Yakuza Door Plate
• - G Prize: A4 Monochrome Poster
• - H Prize: Tattoo Acrylic Block
• - I Prize: Wall Sticker
• - Acrylic Magnet for Must Buy Campaign

Each draw costs 990 yen (including tax) with an additional shipping fee of 660 yen (only charged on the first purchase). The draw will be available until July 24, 2026.

For more details on the prizes and to participate, visit the official Sega Lucky Draw website here.

Conclusion

With a blend of nostalgia and fun, Sega's latest Yakuza lucky draw is an unmissable chance for fans to celebrate the past two decades of Yakuza. From collectible figurines to delightful home fragrances, the prizes bring a piece of the gaming world into daily life. Be sure to mark your calendars for May 14, and get ready for a thrilling experience as you dive into this iconic series once again!