Playlist and EGYM Join Forces in a $785 Million Merge to Elevate Global Wellness Tech

Playlist and EGYM: A Game-Changing Merger in Wellness Technology

In an unprecedented move for the fitness technology sector, Playlist, the newly established parent company of popular health and wellness brands such as Mindbody, Booker, and ClassPass, is merging with EGYM, a trailblazer in smart fitness technology and artificial intelligence. This merger, announced on January 15, 2026, is set against a backdrop of rising global interest in health and fitness solutions, combining both companies' innovative offerings into a comprehensive platform for personal health management.

The merger has a substantial financial backing, featuring $785 million in new equity investments. This significant stake positions the combined entity at an impressive $7.5 billion enterprise value. Notably, the investment is led by Affinity Partners and includes participation from major players like Vista Equity Partners, Temasek, and L Catterton, showcasing the confidence investors have in the future of fitness technology.|

The Vision Behind the Merger

The strategic alliance aims to revolutionize the health and wellness industry by integrating software, connected hardware, and corporate wellness solutions into a single, accessible platform. This collaboration will allow them to leverage each other's strengths, fostering innovation while providing consumers and businesses with the tools needed to enhance personal wellness.

Fritz Lanman, CEO of Playlist and a founding chairman of ClassPass, highlighted the impact of this merger: “This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world's most meaningful in-person wellness experiences.” He emphasized the transformative potential of EGYM’s technology in accelerating the vision of large-scale wellbeing.

Philipp Roesch-Schlanderer, EGYM’s CEO, echoed this sentiment: “Bringing EGYM together with Playlist represents a profound opportunity to impact lives through preventative health,” illustrating their shared mission to shift from healthcare focused on treatment to a proactive approach emphasizing prevention.

Unifying Forces in Fitness

EGYM has carved out a strong position in the fitness industry, utilizing AI to create tailored workout programs that not only enhance user engagement but also drive corporate wellness initiatives. Their innovation is evident through EGYM Wellpass, which collaborates with a vast network of employers and fitness facilities across the globe. This merger will not only amplify their reach in the industry but also the effectiveness of corporate wellness solutions.

As these two companies combine resources, they will create a powerful suite of offerings for both consumers and businesses. By 2025, both companies generated over $800 million in net revenue, showcasing their effective business models and market demand. Moreover, the merger is expected to promote the global growth of in-person wellness by fusing their respective technologies and customer bases.

What’s Next?

The merger's closing is contingent on customary regulatory approvals, but once finalized, EGYM will operate as a subsidiary under the Playlist umbrella while maintaining its distinct brand identity. This approach allows both entities to retain their unique operational cultures while maximizing synergy across their offerings.

The new equity funding resulting from this merger will also empower Playlist to enhance AI investments aimed at improving operational efficiency for fitness studios, gyms, and wellness operators. This strategic move aims to deepen member engagement, thereby transforming the member experience in health and wellness environments.

Monti Saroya, co-head of Vista Equity Partners’ Flagship Fund, expressed confidence in the merger's potential by stating that the combination creates “a global platform that connects AI-enabled software, consumer booking, and smart fitness equipment.” He believes that this unity will accelerate adoption and strengthen customer relationships across the wellness landscape.

Closing Thoughts

As the fitness industry continues to evolve rapidly, the merger of Playlist and EGYM signifies a critical step in creating a more integrated and effective wellness ecosystem. Their collective goal is not just about expanding market share; it’s about fundamentally improving the way people access health solutions in a world increasingly focused on maintaining wellness through proactive measures. With their combined resources and expertise, Playlist and EGYM look to lead the charge toward a healthier future.

For more information about Playlist and EGYM, visit their websites and stay tuned for further developments following this transformational merger.