#United States #Napa #Ghirardelli #Valentine's Day #McBride Sisters

A Sweet Partnership for Valentine's Day

Valentine's Day is just around the corner, and in a delightful twist, Ghirardelli Chocolate Company has teamed up with the McBride Sisters Collection to create a memorable celebration for lovebirds everywhere. This partnership aims to inspire consumers to enhance their Valentine's Day festivities by merging the rich flavors of premium wine and decadent chocolates.

This unique collaboration features a program dubbed "Pair Love Perfectly," where both brands come together to highlight their iconic offerings through a series of fun and romantic recipes. At the heart of this initiative is the McBride Sisters Sparkling Brut Rosé, paired perfectly with Ghirardelli's premium Melting Wafers. The focus is not only on exquisite pairing but also on the joy of creating unforgettable moments with loved ones.

Co-Branded Valentine Displays

Consumers will find additional excitement as select national retailers will host co-branded Valentine displays featuring special promotions. This includes a fantastic offer on the McBride Sisters Sparkling Brut Rosé when purchasing Ghirardelli Melting Wafers, topped off with charming Valentine's-themed point-of-sale signage. It’s a wonderful way to encourage couples to indulge in sweet treats while celebrating love.

Recipes to Inspire

In the spirit of sharing love, both brands are unveiling a series of tantalizing dessert recipes, inspired by the fruity notes of the Sparkling Brut Rosé. These recipes are designed to add a special touch to Valentine’s celebrations, making each moment spent together even more memorable. Through engaging digital storytelling, both Ghirardelli and the McBride Sisters will showcase these delightful recipes on their social media platforms, encouraging fans to recreate these sweet moments at home.

A Meaningful Collaboration

Both Ghirardelli and the McBride Sisters are not just focused on providing high-quality products; they also aim to foster connections through their offerings. Bobby Oliver, the VP of Marketing at Ghirardelli, expressed excitement over the collaboration, stating, "Ghirardelli Melting Wafers are high in quality, made for easy use, and even easier to enjoy. We are excited to inspire consumers to create more moments of love and connection with the perfect Valentine's Day dessert and wine pairings."

Robin McBride, co-founder of the McBride Sisters Wine Company, reflected on the partnership saying, "Ghirardelli has been part of our family's celebrations for as long as I can remember. This partnership is a meaningful nod to where we come from and what we value - quality, joy, and shared moments."

This campaign is set to last throughout February 2026, showcasing both brands' commitment to innovative seasonal retail that speaks to quality and storytelling.

About Ghirardelli Chocolate Company

Founded in 1852 in San Francisco, Ghirardelli Chocolate Company is America’s longest continually operating chocolatier. Ghirardelli has spent nearly two centuries perfecting their craft, providing premium chocolate and baking products that consumers adore. Their commitment to quality takes center stage, from carefully sourcing cocoa beans to delivering delectable chocolate experiences that entice and delight.

About McBride Sisters Collection

The McBride Sisters Collection has garnered acclaim for its award-winning wines, which are crafted from vines in California's Central Coast and vineyards in New Zealand. Sisters Robin and Andréa McBride manage the brand, striving to connect people through wine while emphasizing excellence and responsible practices. They are well-respected in the industry and among a diverse array of consumers.

Conclusion

With Valentine's Day approaching, the collaboration between Ghirardelli Chocolates and the McBride Sisters Collection is a heartfelt invitation to celebrate love and connection. It's a reminder that sharing an exquisite wine and a delightful dessert can bring people closer together, creating sweet memories that last a lifetime.