Natural Grocers® Unveils New Private-Label Wild Smoked Salmon Varieties

Expanding Choices: Natural Grocers® Launches Wild Smoked Salmon

Natural Grocers®, the largest family-owned retailer for natural and organic groceries in the United States, is thrilled to announce the launch of its new private-label product, the Natural Grocers® Brand Wild Smoked Salmon. This new addition features two gourmet varieties: wild-caught Alaskan Sockeye and Coho salmon, both crafted to deliver top-notch taste and versatility in the kitchen.

Quality and Sustainability in Every Bite

Sourced from Alaskan waters, both types of salmon are caught sustainably and certified by the Marine Stewardship Council (MSC). This certification guarantees that the salmon harvesting processes adhere to strict guidelines aimed at maintaining healthy fish populations and minimizing environmental impact. The salmon is cold-smoked in small batches at a reputable seaside smokehouse, ensuring a rich flavor and a silky texture that enhances a range of culinary applications.

Raquel Isely, the Vice President of Marketing at Natural Grocers, emphasized the company’s commitment to responsible sourcing and high-quality food. "Our Natural Grocers Brand Wild Smoked Salmon embodies our dedication to sourcing that is both ethical and environmentally friendly. Each variety proudly meets our Gold seafood standards, which require responsible harvest practices that protect fish populations and marine ecosystems while ensuring transparency and traceability in our food supply chain."

Perfectly Versatile for Any Occasion

The new Wild Smoked Salmon offerings are designed with versatility in mind, making them suitable for numerous dishes. From classic bagels with salmon, where it acts as a star ingredient, to simple yet elegant brunch boards, sandwiches, pastas, or even as a delightful snack straight from the package, these salmon varieties can elevate any meal.

Notably, both the Sockeye and Coho varieties are Non-GMO Project Verified and kosher, free from artificial preservatives, flavors, synthetic colors, and added sugars. This means customers can enjoy a topping that not only tastes great but also aligns with their health-conscious lifestyles.

Fresh Product Offerings at Accessible Prices

The Wild Smoked Coho and Sockeye Salmon are both priced at $8.99 for a 3 oz package and are available in-store now. This launch is part of a broader initiative by Natural Grocers to expand its range of private-label products, which since its inception in 2016 has grown to encompass over 900 high-quality items. The company believes that access to affordable, responsible, and nutritious food should be accessible to all.

Recent additions to their private label include Regenerative Organic Certified® Pasture-Raised Eggs and a variety of Organic Frozen Ravioli, with many more premium private-brand products expected soon.

For more information on Natural Grocers' fish and seafood standards, visit naturalgrocers.com/standards/fish-seafood-standards.

About Natural Grocers® by Vitamin Cottage

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. operates with the core belief in providing access to high-quality natural and organic groceries while maintaining strict quality guidelines. The company ensures that its products are free of artificial substances and is committed to sustainability, community engagement, and fair treatment of its employees. Currently, the company operates 169 stores across 21 states in the U.S., where customers can shop for a wide range of organic produce, body care, and dietary supplements in a clean and friendly environment. Explore more at naturalgrocers.com.