#Japan #Tokyo #ArtSticker #PRESS BUTTER SAND #Shoichi Okumura

A Sweet Collaboration: Press Butter Sand and Shoichi Okumura

In an exciting limited-time collaboration, the renowned butter sand specialist, Press Butter Sand, has partnered with the talented artist Shoichi Okumura. This partnership is part of the "Sweets Meets Art" project, an initiative designed to present the flavors of sweets through art. The fourth and final product of this project, the buttery rum raisin sand, will be officially launched nationwide on July 1, 2026, with an exclusive early release available to members of the BAKE Membership Program beginning on June 24, 2026.

The Artistic Experience

The "Sweets Meets Art" project comprises four editions showcasing unique packaging designed by emerging artists, translating the essence of flavor into artistic visuals. The final installment features the rum raisin butter sand, where the delightful aroma of rum raisin is captured in a rich interplay of purple and pink hues on its packaging. The artwork illustrates the sensory experience one can expect while indulging in this treat, with elements that evoke classic motifs and a touch of modernity.

Okumura’s design draws inspiration from traditional East Asian ink painting and modern design elements, creating a visual paradise that resonates with both old and new worlds. The artwork features a striking transformation from purple to pink, symbolizing the sweetness of rum raisin and adorned with motifs like a vine representing raisins. An artistically rendered bottle of rum adds to the sensory theme, with elements representing auspicious symbols intertwined with contemporary imagery such as helicopters, portraying a dreamy scene of paradise.

The Delightful Composition of the Treat

The rum raisin butter sand consists of light and crunchy cocoa cookies, layered with a decadent buttercream infused with rum-soaked raisins, and accompanied by the brand's signature butter caramel. The creation aims to create a sophisticated and multi-faceted taste experience, allowing the rich aroma of rum to blossom in every bite. This masterful combination highlights not only the flavor but also the texture, enhanced by pieces of railed raisins for a satisfying crunch.

Whether enjoyed as an indulgent treat for oneself or a delightful gift, the rum raisin butter sand offers an exceptional taste experience, truly crafted to reflect a modern interpretation of a classic dessert. Customers can find this unique confectionery at all Press Butter Sand locations, various pop-up events, and through online shops like BAKE the ONLINE, Amazon, and more.

Pricing & Availability

The rum raisin butter sand will be available for purchase at a price of 1,728 yen (tax included). While the general sale will start on July 1, 2026, the early access for BAKE Membership Program subscribers provides a limited opportunity to enjoy this exclusive treat before it goes public. Customers should note that this product will be available until September 30, 2026, or until sold out, so early acquisition is advised to avoid disappointment.

A New Dimension in Confectionery Arts

The initiative aims to elevate the experience of enjoying sweets, proving that snacks can transcend the palate and become a memorable encounter blending art and flavor. With a focus on not only chocolate lovers but a wider audience, Press Butter Sand continues to redefine the boundaries of confectionery, artistry, and customer engagement. The purpose of the initiative is to maximize the joy of customers through creative presentations, immersive experiences, enhancing the magical aspect of enjoying sweets.

About the Companies

Press Butter Sand is a specialty butter sand shop, founded in Tokyo Station in 2017, celebrated for its innovative take on traditional dessert-making techniques. The Chain Museum operates ArtSticker, a platform seeking to connect art with a broader audience and facilitating unique experiences.

For more information on the collaboration, viewers can visit the respective websites of Press Butter Sand and The Chain Museum. This partnership is a celebration of creativity that builds a bridge between taste and experience, crafting a narrative that goes beyond mere appreciation of delicacies.

Join the journey through this exclusive treat and let your senses explore the innovative world where sweets meet art.