#United States #Austin #COTA #NASCAR #DuraMAX

DuraMAX Grand Prix: Accelerating into NASCAR's Spotlight

DuraMAX, a prominent name in high-quality vehicle maintenance products, is set to enhance its visibility by becoming the primary entitlement sponsor for the upcoming NASCAR Cup Series race at the Circuit of The Americas (COTA) on March 1, 2026. This collaboration is not just a branding exercise; it represents DuraMAX's commitment to motorsports and performance, aligning with its mission to deliver exceptional products to customers nationwide.

The announcement comes as part of a multi-year agreement between RelaDyne, the parent company of DuraMAX, and Speedway Motorsports, the race promoters. This deal has led to the event's renaming as the DuraMAX Grand Prix, marking the sixth year NASCAR has visited COTA, and it's expected to bring excitement to fans and participants alike.

DuraMAX Grand Prix: A Race to Remember

Set to take place after the prestigious Daytona 500 and EchoPark Speedway events, the DuraMAX Grand Prix promises to be an exhilarating spectacle. The race spans 95 laps over 228 miles on COTA's internationally renowned permanent road course, assuring a challenge for all competing drivers. The race will begin at 2:30 p.m. CT and be broadcast nationally on FOX, along with radio coverage available via PRN and SiriusXM Radio, allowing motorsports enthusiasts from over 195 countries to tune in.

Eric Royse, CEO of RelaDyne, expressed pride in this partnership, stating, "This is a special opportunity to showcase our DuraMAX brand on a premier stage in front of customers, partners, and fans. With RelaDyne headquartered in Texas, this event also gives us a meaningful way to connect our brand in a market central to our growth."

Commitment to Quality and Performance

DuraMAX is well-known for its extensive range of vehicle maintenance products, including synthetic motor oils, antifreeze, filters, and wiper blades. The brand's commitment to performance and reliability underpins its rapid growth in the industry. In fact, DuraMAX has emerged as the fastest-growing engine oil brand within the installed segment, a feat that showcases its dedication to excellence.

Mike Cooper, Chief Commercial Officer of RelaDyne, said, "Our entitlement of the DuraMAX Grand Prix allows us to highlight our brand's commitment to performance and reliability. From daily drivers to race-day machines, our products are built to perform under pressure and are used by trusted installers across the United States." This unwavering focus on quality makes DuraMAX a fitting sponsor for what is expected to be an electrifying race weekend.

A Historic Event

Since DuraMAX's entry into NASCAR in 2022, the brand has carved out a niche in motorsports, utilizing events like the Daytona 500 to grow its presence. The company's integration into NASCAR signifies not just growth for DuraMAX but also for the sport itself, as it aligns with other well-known partners and sponsors. Mark Faber, General Manager of NASCAR at COTA, noted that DuraMAX's values resonate perfectly with the intensity of road course racing, ensuring an action-packed experience for fans and participants.

The NASCAR doubleheader weekend, which kicks off on February 27, features the Focused Health 250 O'Reilly Auto Parts Series race on Saturday, February 28. Both series will race on the 2.4-mile National Course, promising thrilling moments for fans and competitors alike.

Tickets for the event are already available, providing family-friendly pricing and access to the racing excitement. Children aged 12 and under can attend the NCS race for just $10, while entry to the Focused Health 250 is free with a ticketed adult, making motorsports accessible for families.

Conclusion

As the DuraMAX Grand Prix approaches, anticipation continues to build. DuraMAX's significant sponsorship role is bound to enhance the overall experience of the NASCAR Cup Series event at COTA, combining the thrill of motorsports with the brand's dedication to performance and reliability. This partnership marks a new chapter in both DuraMAX's journey in motorsports and the future of racing at COTA, indicating that this event will be one not to miss!