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Smith Brands Unveils Wholesale Orders for WET FARTS®

In a significant move that’s sure to delight retailers and prank enthusiasts alike, Smith Brands has officially launched wholesale orders for its wildly popular product, WET FARTS®. This prank novelty, part of the Laughing Smith® collection, has successfully taken social media by storm, garnering over 200 million views across various platforms. To mark this exciting announcement, the product will debut at the highly anticipated Toy Fair New York at Booth 6909.

A Prank with Proven Popularity

With a strong history and consumer understanding, WET FARTS® has transitioned from direct consumer sales to the wholesale market, allowing retail partners to tap into this proven bestseller. According to Josh Smith, the founder of Smith Brands, WET FARTS® began as a simple concept aimed at delivering laughter quickly and has grown into one of the top sellers in the Laughing Smith® line.

“Driven by repeat demand and more than 200 million social media views, we’re thrilled to extend wholesale opportunities to stores eager to stock a recognizable impulse item that customers love,” Smith said. The product's instant recognition and comedic value make it a perfect addition to novelty and gift sections in retail stores.

Wholesale Retail Advantages

Smith Brands has emphasized the significant benefits that WET FARTS® offers retailers:

• - High Consumer Awareness: With its viral success, WET FARTS® stands out in the prank category. All thanks to its 200 million+ social views, retailers can confidently stock a product that customers already know and love.
• - Impulse-Friendly Merchandising: The product is designed for easy integration in grab-and-go sections, drawing customers’ attention and encouraging sales on impulse. Its simple yet effective value proposition allows for quick understanding when seen on shelves.
• - Proven Repeat Purchase Behavior: Such novelty items often lead to consistent purchases from satisfied customers, leading to a lucrative revenue stream for retailers.

WET FARTS® is not just a standalone product; it is part of an extensive collection of high-velocity pranks that heightens the excitement for consumers while driving sales for retailers.

Commitment to Retail Partners

Smith Brands solidifies its commitment to protecting its products and maintaining the integrity of its brand. Smith stated, “We invest heavily in building and marketing our products the right way. We actively monitor and enforce our intellectual property, ensuring retailers can stock our products with confidence.”

Visit Smith Brands at Toy Fair New York

Toy Fair attendees will have the unique opportunity to see WET FARTS® firsthand and explore other fascinating offerings from the Laughing Smith® product line at Booth 6909. Interested retailers can also schedule press interviews or buyer meetings with Tom Landis, the Brand Manager, by reaching out via email.

About Smith Brands

Founded by Josh Smith, Smith Brands is dedicated to creating toys, games, and novelty products that focus on delivering laughter and memorable moments. The company continually innovates its lineup and is set to introduce exciting new items in 2026. To learn more about their offerings, interested parties are encouraged to check their booth details at Toy Fair New York.