#USA #New York #Toy Fair #The Toy Association #Javits Center

The 120th Toy Fair: A Milestone in the World of Play

The Toy Fair®, renowned as the largest toy show in the Western Hemisphere, officially kicked off on February 14, 2026. This year, the event celebrates its 120th milestone, making it a significant moment for the entire toy industry and its enthusiasts. Held at the Javits Center in the heart of New York City, Toy Fair 2026 promises four exciting days filled with product unveilings, industry insights, and networking opportunities that unite professionals from all corners of the global play landscape.

An Unforgettable Experience

Over the course of the event, tens of thousands of industry players, from retailers to manufacturers, will explore the vibrant halls filled with innovative toys, games, and entertainment products aimed at children and collectors alike. The atmosphere is charged with excitement as attendees discover the latest trends and ideas that are set to define the playtime experience for the coming year. Retail buyers from every state in the U.S. and almost 100 countries will flock to see what's new in building sets, dolls, board games, and more – a testament to the toy industry's resilience and creativity.

Greg Ahearn, president and CEO of The Toy Association™, emphasizes the significance of such gatherings, stating, "If you are in the business of play and want an on-the-ground read of what's coming next across the toy landscape, there is no better place to be than standing on the floor of Toy Fair New York this weekend."

As the heart of the toy industry, Toy Fair serves not only as a showcase for established brands but also as a launchpad for emerging innovators ready to captivate audiences with their ingenuity. The diverse range of companies exhibiting their products reflects a commitment to ensuring that play retains its vital role in children's lives, enhancing social, emotional, cognitive, and physical development.

Events and Highlights

Kicking off this year’s festivities was a colorful parade of costumed characters and a ceremonial ribbon cutting that set the perfect tone for the days ahead. Throughout the fair, attendees can engage in educational sessions at Toy Fair University, which offers free seminars featuring topics like consumer insights, product development, and licensing updates. Moreover, the Toy Association’s trend experts will showcase key products that embody the latest trends expected to dominate the toy market.

After-hours networking events such as Canada Night and gatherings hosted by Women in Toys, Licensing and Entertainment provide further opportunities for professionals to connect and collaborate in a relaxed atmosphere. Such events underline Toy Fair's commitment not only to business development but also to fostering a sense of community within the industry.

Safety and Accessibility

Toy Fair is an exclusive industry event, requiring all attendees to register and verify their credentials to ensure a productive environment for business discussions. For those unable to participate physically, social media platforms like Instagram, LinkedIn, and X, along with the Toy Fair Online Press Room, allow for real-time updates and insights from the show.

The Toy Fair stands as a hallmark event for the toy industry, illuminating the dynamic landscape where creativity thrives. Through its 120-year legacy, it remains a beacon of innovation, inspiring joyous play experiences for children around the world.

As Toy Fair continues to evolve, it firmly holds its position as a critical junction for the toy industry, driving forward the business of play and its profound impact on childhood development. In doing so, The Toy Association™ reaffirms its dedication to safety, creativity, and growth, ensuring that the joy of play will flourish for generations to come.