LEGO Group Reveals Exciting Innovations at Toy Fair® 2026 for Fans of All Ages
At the renowned Toy Fair® 2026, the LEGO Group showcased a glimpse of the future of play through their innovative platform, LEGO® SMART Play™. This cutting-edge, interactive experience brings LEGO sets to life without requiring screens or apps, empowering children's imaginations to foster inventive storytelling. The event, which took place at the Jacob K. Javits Convention Center, featured the unveiling of multiple new sets, including several fan-favorites that are set to captivate enthusiasts of all ages.
One of the highlights of the presentation was the introduction of LEGO® Smart Play™, a technology designed to enhance creativity and interactive play. Jared Carr, President of the Americas Market Group, expressed enthusiasm about this new chapter in LEGO's storied history, emphasizing how it represents years of development influenced by children's needs and creative potential. 'LEGO SMART Play is a revolutionary step forward,' Carr stated. 'It allows kids to engage in responsive play and create their own dynamic narratives with their LEGO builds.'
Among the newly revealed sets were several from the beloved LEGO Star Wars™ series, including new products that integrate the LEGO SMART Play technology. Demonstrating this innovation, the LEGO Group showcased eight LEGO Star Wars sets that come to life with real-time interaction through the use of LEGO SMART Bricks, all seamlessly compatible with the standard LEGO building system.
The LEGO Group also introduced other noteworthy new sets at the Toy Fair. Here’s a closer look at a selection of these exciting offerings:
1. LEGO Ideas Peanuts Snoopy’s Doghouse Set ($89.99)
- This charming 964-piece set pays homage to the iconic character Snoopy from the Peanuts franchise. It depicts a nostalgic campfire scene featuring Snoopy and Woodstock, inviting fans to celebrate 75 years of love for these beloved characters.
- Available for pre-order from February 14, with general availability starting June 1.
2. LEGO DUPLO 3in1 Creative Ramps with Vehicles Set ($69.99)
- Aimed at younger builders, this 111-piece set introduces an engaging experience with ramps for vehicles, promoting developmental skills through an exciting building challenge. Available for purchase from June 1.
3. LEGO NINJAGO X-1 Ninja Charger 15th Anniversary Set ($89.99)
- To honor the 15th anniversary of LEGO NINJAGO, this set is a tribute to nostalgia. It includes a rebuildable vehicle and features LEGO Minifigures representing treasured characters from the franchise. This set will be released on August 1.
4. LEGO Star Wars Grogu (Mandalorian Apprentice) Set ($129.99)
- Inspired by the upcoming film featuring Grogu, this intricately designed model includes unique elements such as poseable features, showcasing the celebrated character’s journey.
- Set to launch on April 26.
From February 14 to 17, attendees at Toy Fair 2026 explored interactive innovations at booth #1335 where they discovered a full portfolio of new building experiences designed for every fan. The LEGO Group is set on developing platforms that not only stimulate creativity but also bridge social connections in a playful manner.
In addition to new products, LEGO is encouraging fans to engage through the LEGO Insiders App, a new platform designed to enhance the fan experience, offering rewards, points, and exclusive content right at their fingertips.
The Toy Fair unveiling marks a significant moment for LEGO as it reinforces the brand's commitment to providing premium play experiences. The company, founded in 1932 in Billund, Denmark, continues to evolve while remaining dedicated to inspiring creativity among builders of all ages across the globe. For more details about the latest innovations and products revealed at the Toy Fair, fans can visit LEGO.com.
One of the highlights of the presentation was the introduction of LEGO® Smart Play™, a technology designed to enhance creativity and interactive play. Jared Carr, President of the Americas Market Group, expressed enthusiasm about this new chapter in LEGO's storied history, emphasizing how it represents years of development influenced by children's needs and creative potential. 'LEGO SMART Play is a revolutionary step forward,' Carr stated. 'It allows kids to engage in responsive play and create their own dynamic narratives with their LEGO builds.'
Among the newly revealed sets were several from the beloved LEGO Star Wars™ series, including new products that integrate the LEGO SMART Play technology. Demonstrating this innovation, the LEGO Group showcased eight LEGO Star Wars sets that come to life with real-time interaction through the use of LEGO SMART Bricks, all seamlessly compatible with the standard LEGO building system.
Details on New Releases
The LEGO Group also introduced other noteworthy new sets at the Toy Fair. Here’s a closer look at a selection of these exciting offerings:
1. LEGO Ideas Peanuts Snoopy’s Doghouse Set ($89.99)
- This charming 964-piece set pays homage to the iconic character Snoopy from the Peanuts franchise. It depicts a nostalgic campfire scene featuring Snoopy and Woodstock, inviting fans to celebrate 75 years of love for these beloved characters.
- Available for pre-order from February 14, with general availability starting June 1.
2. LEGO DUPLO 3in1 Creative Ramps with Vehicles Set ($69.99)
- Aimed at younger builders, this 111-piece set introduces an engaging experience with ramps for vehicles, promoting developmental skills through an exciting building challenge. Available for purchase from June 1.
3. LEGO NINJAGO X-1 Ninja Charger 15th Anniversary Set ($89.99)
- To honor the 15th anniversary of LEGO NINJAGO, this set is a tribute to nostalgia. It includes a rebuildable vehicle and features LEGO Minifigures representing treasured characters from the franchise. This set will be released on August 1.
4. LEGO Star Wars Grogu (Mandalorian Apprentice) Set ($129.99)
- Inspired by the upcoming film featuring Grogu, this intricately designed model includes unique elements such as poseable features, showcasing the celebrated character’s journey.
- Set to launch on April 26.
The Future of Play
From February 14 to 17, attendees at Toy Fair 2026 explored interactive innovations at booth #1335 where they discovered a full portfolio of new building experiences designed for every fan. The LEGO Group is set on developing platforms that not only stimulate creativity but also bridge social connections in a playful manner.
In addition to new products, LEGO is encouraging fans to engage through the LEGO Insiders App, a new platform designed to enhance the fan experience, offering rewards, points, and exclusive content right at their fingertips.
The Toy Fair unveiling marks a significant moment for LEGO as it reinforces the brand's commitment to providing premium play experiences. The company, founded in 1932 in Billund, Denmark, continues to evolve while remaining dedicated to inspiring creativity among builders of all ages across the globe. For more details about the latest innovations and products revealed at the Toy Fair, fans can visit LEGO.com.
Topics Consumer Products & Retail）
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