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bswift Achieves New Heights at the Aetna Workplace Well-being Awards

In a notable achievement, bswift has been awarded the Gold-level at the 2026 Aetna Workplace Well-being Awards, a significant step up from their Silver ranking in 2025. This accolade underscores the company’s commitment to fostering a supportive work environment and enhancing team member well-being. The essence of this success can be attributed to the rigorous implementation of well-being programs, clear objectives, and constant communication with employees.

At the core of bswift's strategy is the philosophy that people perform better when they feel supported in all aspects of their lives. Natalie Atwood, Chief People Officer at bswift, emphasized, "Supporting whole-person health is part of our culture and business strategy. This award demonstrates that our approach is working; however, the true success lies in seeing our team members actively engaging with our programs."

Holistic Support for Diverse Well-being Needs

bswift's approach to well-being encompasses a wide range of support, addressing various life stages and personal circumstances. Their programs are geared toward preventive care, mental health, fitness, family needs, financial wellness, and more. However, merely offering an extensive array of programs does not guarantee effective engagement. To ensure active participation, bswift establishes concrete goals for its well-being initiatives, measuring employee involvement consistently.

The engagement statistics speak volumes about bswift's effectiveness:

• - 65% of employees actively engaged in preventive health activities, surpassing the 50% goal set.
• - 18.3% utilized the Color Health cancer support program, significantly exceeding the 12% goal.
• - 15.58% participation in the Maven Menopause and Midlife Health program, again above the 12% benchmark.
• - 87.5% satisfaction regarding parental support post the expansion of Paid Parental Leave, surpassing the 85% target.

This data not only illustrates the programs' reach but also informs bswift on where communications are most effective and identifies areas necessitating improvement.

The Importance of Clear Goals and Regular Communication

Every bswift well-being program is defined by specific, measurable SMART goals. These benchmarks offer a tangible way for the organization to evaluate progress, making it clear how impactful their offerings are. Communication surrounding these initiatives is consistent; bswift employs a monthly Wellbeing Spotlight newsletter, alongside regular email updates, text reminders, and meetings to ensure employees are always aware of available support resources.

Feedback is actively sought through annual surveys and focus group discussions, which directly influence the direction of new programs and policy initiatives. bswift CEO Ted Bloomberg noted, "Our team members have the best insights into their needs. While data highlights trends, employee feedback reveals the intricacies behind those patterns. Integrating both forms of input is key to creating thriving programs that benefit everyone."

Conclusion: A Commitment to Growth and Wellness

The journey towards employee well-being is ongoing, with bswift constantly refining its approach based on measurable outcomes and employee input. The Gold award from Aetna not only celebrates bswift’s prior accomplishments but also reflects their dedication to evolving and enhancing the well-being of their team members. As the company continues to innovate and expand its support offerings, it remains focused on creating a workplace where employees can truly thrive, ultimately benefiting the clients they serve.

For more information about bswift and its programs, visit bswift.com.