#Japan #Tokyo #FETICO #THREE #Bloom Whisper

Exclusive Collaboration Between THREE and FETICO

In an exciting partnership between the fashion brand FETICO, noted for its unique representation of feminine beauty and strength, and THREE, a holistic beauty brand that emphasizes natural beauty, a new limited-edition product has been launched: the THREE × FETICO Gram Tone Color Custard F01 BLOOM WHISPER. This collaboration comes to life through the by R project by the Rakuten Group, melding the worlds of both brands to create something truly special.

This collaboration embodies a shared dedication to craftsmanship and material quality. During the FETICO 2026 S/S COLLECTION RUNWAY SHOW, THREE contributed by providing makeup support and creating an aromatic experience using essential oils to enhance the venue. The theme presented by FETICO designer Eimi Funayama was “The Depth of Her”, which explores the intrinsic strength and complexity of women that goes beyond superficial beauty. This theme resonates deeply, giving rise to a makeup item that helps highlight individuality and enhances a natural, vibrant glow. The collaboration has culminated in the creation of the exclusive color for THREE's multi-color balm, Gram Tone Color Custard.

The F01 BLOOM WHISPER is a red-brown shade enriched with bronze pearl, exuding a noble shimmer and embodying the collection's theme. It captures depth and transparency, making it a versatile item that can be applied not only on cheeks, eyelids, and lips but also as a base for other products, lending a rich hue that enhances allure and charm.

Special Packaging and Availability

For this unique offering, a specially designed outer box has been created. The THREE × FETICO Gram Tone Color Custard F01 BLOOM WHISPER will be available in limited quantities at selected locations, including THREE KOBE, THREE Isetan Shinjuku, THREE Hankyu Umeda, and on the THREE official online shop as well as the Rakuten Fashion THREE official store. The price for this special item is 3,300 yen (tax included).

About FETICO

FETICO, with its brand concept “The Figure: Feminine”, draws inspiration from the classic styles that highlight the beauty of women's forms. By uniquely reconstructing traditional beauty ideals and merging contrasting elements, FETICO designs a fresh and innovative representation of femininity. Their collections are crafted in collaboration with textile producers and skilled artisans across Japan, ensuring that each piece can be cherished as vintage over time.

Website: FETICO

About by R

The by R project by the Rakuten Group aims to elevate the Japanese fashion scene and showcase its allure globally. During the Rakuten Fashion Week TOKYO 2026 S/S, held from September 1 to 6, 2025, they supported the runway show for FETICO, providing essential makeup product collaboration and aromatic enhancements by THREE.

Website: by R

About Rakuten Fashion

Rakuten Fashion is a fashion e-commerce site that features popular fashion brand shops. They expanded their offerings to include categories like Rakuten Fashion Luxury, DESIGNERS & INTERNATIONAL, and Rakuten Fashion COSMETICS, providing easy insights into luxury and designer products. Customers can earn and use Rakuten points for purchases, with a dedicated smartphone app available as well.

Website: Rakuten Fashion
THREE Official Shop: THREE

About THREE

THREE approaches beauty holistically, addressing the mind, body, and skin. Their products, including skincare, hair care, body care, and fragrances, are enriched with natural plant ingredients to deliver comfort and effectiveness. In makeup, they express a new basic that blends mode and natural aesthetics, enhancing individual beauty while establishing harmony with nature.

Instagram: THREE Instagram
Twitter: THREE Twitter
Facebook: THREE Facebook
YouTube: THREE YouTube

For customer inquiries, contact THREE at their toll-free number: 0120-898-003. For more information, visit THREE Cosmetics.