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PickleRage's Exciting Expansion into Portage, Michigan

PickleRage, recognized as a top indoor pickleball club franchise, is set to expand its footprint in Michigan with a new club in Portage, located at Romence Plaza. This 46,426-square-foot facility is anticipated to open in late 2025, marking an exciting addition to the region's recreational landscape. The move reflects the growing passion for pickleball in Southwest Michigan, providing enthusiasts with a dedicated space to engage in this rapidly rising sport.

The new location will not only offer high-quality pickleball courts but will also foster a community-driven environment that encourages participation at all skill levels. The club will be owned by a franchisee who, as a local resident and passionate pickleball player, is enthusiastic about shaping a welcoming atmosphere for both novice and seasoned players.

“Southwest Michigan is ready for a dedicated pickleball facility, and I couldn't be more thrilled to lead the charge,” stated the franchisee, expressing excitement about bringing PickleRage's vibrant community feel to the area. The franchisee aims to create an inclusive space where individuals can come together to play, socialize, and enjoy the sport.

Why Portage?

PickleRage's new club in Portage signifies a strategic move to meet the demands of a growing population eager to engage in indoor pickleball. This follows a trend seen in their West Bloomfield location, which has already become a popular spot for recreational leagues and social mixers. The success at West Bloomfield indicates a strong enthusiasm for pickleball that PickleRage aims to capitalize on.

The Portage location will encompass at least 10 indoor courts equipped with pro-level CushionX surfaces, ensuring an exceptional playing experience. Additional facilities will include a player's lounge and retail store, alongside various programming options like leagues, lessons, clinics, and social events designed to build continuous engagement in the community.

Chris Daiss, VP of Real Estate and Construction at PickleRage, remarked on the exciting opportunity that Portage represents, not only for its spatial expansion but for the energy and growth dynamics of the area. “This club will be a cornerstone for the pickleball community in Western Michigan, offering players a top-tier indoor experience that's built to grow with demand,” Daiss said.

Part of a Larger Strategy

PickleRage's step into Portage forms part of a broader initiative to enhance its presence throughout the Midwest. With the popularity of pickleball surging in America, the franchise continues to present a modern and community-focused franchise model that appeals to potential entrepreneurs interested in contributing to this sporting movement. David Smith, COO at PickleRage, highlighted the enthusiasm for the sport in Michigan, reinforcing their commitment to establishing high-quality indoor facilities that cater to players’ needs.

Situated within the Shoppes at Romence Village, which spans 168,000 square feet, the club enjoys high visibility and accessibility. The location is strategically chosen due to its proximity to Westnedge Avenue, one of the busiest retail corridors in the area. With a growing residential population exceeding 106,000 and a solid economic base, the Portage club is well-positioned to become a hub for pickleball activity in the region.

For individuals wishing to learn more about the upcoming PickleRage club in Portage, additional details are available on their website. As pickleball continues to capture the hearts of many, PickleRage is excited to lead this movement, offering incredible experiences for players throughout Michigan and beyond.