The Pinkfong Company Collaborates with HYBE for AI Voice Content Creation on REDREX
On March 26, 2026, The Pinkfong Company, famous for its viral hit "Baby Shark," made headlines by announcing an exciting collaboration with HYBE's AI voice technology venture, Supertone. This innovative partnership aims to enhance fan engagement by introducing the ability for fans to create their own content using character voices from Pinkfong's latest intellectual property (IP), REDREX. By integrating advanced voice modeling technology, Supertone Play will offer character-based text-to-speech (TTS) capabilities, allowing users to produce memes, dubbed videos, and unique short-form content featuring standout REDREX characters.
REDREX, a modern animated series designed for digital platforms, follows the humorous stories of Rex, a dinosaur who embodies the struggles of a "workaphobic" mentality, particularly when it comes to the universally dreaded Mondays. Episodes of approximately one to three minutes aim to resonate with the challenges modern workplace culture brings, and its relatable themes are especially popular among Gen Z and millennials.
With this collaboration, Supertone plans to utilize its cutting-edge voice models, Sona Speech 1 and Sona Speech 2, which exhibit impressive language support, delivering lifelike performances in 23 different languages. Supertone's pioneering technology has been integral to various successful productions on leading streaming services, emphasizing their commitment to creating immersive audio experiences.
Since its premiere on social media platforms in October 2025, REDREX has rapidly gained popularity, boasting over 500,000 followers across various social accounts and accumulating more than 21 million views on TikTok. The show has particularly captured the interest of audiences in North America, leading to an enthusiastic reception that continues to grow.
Bitna Kwon, Chief Strategy Officer at The Pinkfong Company, commented, "REDREX has experienced significant traction since its debut, especially in North America. Our partnership with Supertone enables us to reach an even broader audience, providing fans with captivating new ways to engage with REDREX's world through the magic of AI voice technology."
Every week, new episodes of REDREX are unveiled on its official YouTube channel, ensuring that fans remain eagerly connected to the antics of its beloved characters. The implications of this collaboration suggest a promising future for fan interaction, innovatively blending AI capabilities with creative expression.
REDREX, a modern animated series designed for digital platforms, follows the humorous stories of Rex, a dinosaur who embodies the struggles of a "workaphobic" mentality, particularly when it comes to the universally dreaded Mondays. Episodes of approximately one to three minutes aim to resonate with the challenges modern workplace culture brings, and its relatable themes are especially popular among Gen Z and millennials.
With this collaboration, Supertone plans to utilize its cutting-edge voice models, Sona Speech 1 and Sona Speech 2, which exhibit impressive language support, delivering lifelike performances in 23 different languages. Supertone's pioneering technology has been integral to various successful productions on leading streaming services, emphasizing their commitment to creating immersive audio experiences.
Since its premiere on social media platforms in October 2025, REDREX has rapidly gained popularity, boasting over 500,000 followers across various social accounts and accumulating more than 21 million views on TikTok. The show has particularly captured the interest of audiences in North America, leading to an enthusiastic reception that continues to grow.
Bitna Kwon, Chief Strategy Officer at The Pinkfong Company, commented, "REDREX has experienced significant traction since its debut, especially in North America. Our partnership with Supertone enables us to reach an even broader audience, providing fans with captivating new ways to engage with REDREX's world through the magic of AI voice technology."
Every week, new episodes of REDREX are unveiled on its official YouTube channel, ensuring that fans remain eagerly connected to the antics of its beloved characters. The implications of this collaboration suggest a promising future for fan interaction, innovatively blending AI capabilities with creative expression.
Topics Entertainment & Media）
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