#United States #El Segundo #DIRECTV #Genre Packs #MyFree DIRECTV

DIRECTV Breaks Traditional Cable Bundles with Innovative Genre Packs

In a significant shift from conventional cable television offerings, DIRECTV has introduced three new Genre Packs alongside two Mini-Pack add-ons, marking an exciting evolution in how viewers can access their favorite content. The initiative aims to provide consumers with unmatched choice, flexibility, and control over their viewing preferences.

Breaking Free from One-Size-Fits-All Packaging

Gone are the days when cable subscribers were forced into bulky packages filled with content they might not want. Vince Torres, the Chief Marketing Officer at DIRECTV, stated, "We are breaking up with the one-size-fits-all bloated cable bundles of the past by offering new ways for consumers to enjoy content they love at the best value." This new approach allows viewers to tailor their television experience to better fit their personal tastes.

Unveiling the Genre Packs

The new Genre Packs—MyEntertainment, MyNews, and MiEspañol—are designed to cater to specific viewer preferences. Each pack can be subscribed to independently or combined for an enriched viewing experience:

• - MyEntertainment: Priced at $34.99 a month, this package provides access to more than 40 channels, featuring popular networks like Bravo, FX, HGTV, and many others. Additionally, it includes the Disney+ and Hulu Bundle Basic as part of the subscription.
• - MyNews: At $39.99 monthly, this pack includes extensive coverage of U.S. and global news from over 10 national channels, ensuring that subscribers stay informed about current events.
• - MiEspañol: Available for $34.99 per month, this option highlights over 60 channels featuring the best in Spanish-language programming, offering diverse content that resonates with its audience.

These packs align with previously launched services such as MyFree DIRECTV, which offers over 100 channels at no additional cost, paving the way for easy access to a plethora of viewing options.

Enhanced Views with Mini-Pack Additions

To further enhance the viewing experience, DIRECTV is launching two Mini-Packs:

• - MyCinema: Available for $9.99/month, this option showcases classic films along with romantic and family-oriented programming across seven channels.
• - MySports Extra: For a $12.99 monthly fee, this pack provides additional sports channels, including NFL Red Zone and MotorTrend, catering to die-hard sports fans.

The integration of these Mini-Packs allows subscribers to fill their entertainment slate according to personal viewing habits, offering a layered approach to cable content consumption.

Simple Account Management for Optimal Convenience

DIRECTV recognizes the growing inclination of users toward simplified management of their subscriptions. With research indicating that 75% of consumers prefer a single platform for their video subscriptions, DIRECTV has streamlined its offerings. Customers now have the convenience of enjoying year-round entertainment options—from comprehensive Signature packages to smaller genre-focused packs and a free service, all via a single app experience.

The Future of Viewing with DIRECTV

As a leader in sports and entertainment for three decades, DIRECTV aims to adapt to changing consumer behaviors by focusing on tailored programming that delivers real value. The company’s continuous evolution demonstrates a commitment to providing extensive content options that resonate with a diverse viewer base. As this new initiative rolls out, viewers can look forward to bespoke television experiences that fit their unique lifestyles—demonstrating once again that DIRECTV is redefining television for modern consumers.

With the integration of popular streaming services alongside DIRECTV's genre packs, customers can now enjoy a customized viewing experience that evolves with their interests. The future of television is here, and it fits the individual in ways previously unimaginable.