Celebrating a Century: Introducing the New Brand 'pocoPOKKE' by Gincho Industries

Celebrating a Century of Innovation with pocoPOKKE

As Gincho Industries Co., Ltd. approaches its remarkable milestone of 100 years, it is turning a new page with the introduction of its exciting brand, pocoPOKKE. Officially launching on September 3, 2025, in Nagoya, Aichi Prefecture, pocoPOKKE aims to enrich children's experiences through play and learning, guided by the company’s core philosophy: 'We bring smiles to all children through learning and play.'

The Inspiration Behind pocoPOKKE

The name pocoPOKKE encapsulates a vibrant sense of wonder, likening children's excitement to a pocket that puffs up with joy and surprises. The term poco not only hints at gradual growth but also reflects the spirit of 'poco a poco'—progressing little by little. This thoughtful approach underlines the brand's commitment to nurturing a child's development step by step.

Brand Identity and Mission

At the heart of pocoPOKKE is the vision of becoming a 'Wonder Lab' where children naturally smile. The brand seeks to create a captivating environment, represented with whimsical illustrations, which inspires curiosity and joy in kids. pocoPOKKE provides children with opportunities to engage in activities that spark their imagination and encourage their innate sense of wonder.

A Treasure Chest of Learning

The brand's concept centers around a treasure chest of play that opens up the world for children. With a focus on exploratory experiences, pocoPOKKE encourages children to discover, build, observe, and question the world around them, nurturing their curiosity and investigative spirit. These values are articulated through products designed for collaborative play between parents and children, highlighting the importance of shared experiences.

Encouraging Non-Cognitive Abilities

pocoPOKKE specializes in fostering non-cognitive skills—essential life skills that cannot be measured by academic achievement. Emphasizing the time spent between parents and children, the brand's offerings are tailored particularly for young children aged 3 to 6 years. Through engaging play, these are the abilities pocoPOKKE aims to cultivate:

- Self-Acceptance: Recognizing and valuing one’s true self.
- Understanding Emotions: Comprehending feelings and expressing them appropriately.
- Empathy: Grasping the perspectives and feelings of others.
- Curiosity: A desire to explore and act based on personal initiative.
- Resilience: Maintaining a positive attitude while experimenting and learning from mistakes.
- Adventurous Spirit: Embracing new challenges with enthusiasm.

The core product concept of pocoPOKKE revolves around creating experiences that encourage parents and children to play together, avoiding solitary play items and focusing instead on collaborative discoveries. Products are designed to provide hints and suggestions rather than strict rules, allowing creativity and exploration to flourish.

About Gincho Industries

Founded in 1947, Gincho Industries specializes in a range of stationery products and educational toys aimed at enhancing learning and creativity. The company is led by President Tomohide Nishimura and is headquartered in Nagoya, Aichi Prefecture.

With a vision for the future and a celebration of heritage, pocoPOKKE stands as a testament to Gincho's ongoing commitment to enriching children’s lives through play. First offerings include 27 exciting items that will gradually release between September and October. For updates, join us on our official website and social media channels.

This new venture introduces a playful and thoughtful approach to child development, fostering a generation enriched with curiosity, empathy, and resilience.