#Japan #Kyoto #KAORIUM #SCENTMATIC #Liquor Mountain

Introduction of AI Sommelier "KAORIUM for Sake & Wine"

The world of alcohol retail is stepping into the future with innovative technologies, and one such advancement is SCENTMATIC’s deployment of the AI sommelier, "KAORIUM for Sake & Wine." With the aim of providing an intuitive and enriching customer experience, this technology has recently made its debut in three liquor stores operated by Liquor Mountain in the historic regions of Kyoto and Nara, Japan.

Enhanced Customer Experience through Digital Senses

SCENTMATIC, a company headquartered in Tokyo led by CEO Toshiharu Kurisu, is harnessing the power of digitalization in the olfactory realm to address the challenges faced in traditional alcohol selection. Japanese sake is increasingly popular, both domestically and among international tourists, especially in the Kansai region where Kyoto and Nara attract numerous visitors. Yet, this popularity comes with its own challenges. The language barrier often makes it difficult for non-Japanese speakers to fully enjoy the variety of sake available, as many customers are unable to ascertain the nuances and qualities of the various offerings due to a lack of clear information.

Recognizing these obstacles, SCENTMATIC’s KAORIUM employs a sophisticated AI algorithm to bridge the communication gap. It offers real-time recommendations in multiple languages—Japanese, English, Chinese (both simplified and traditional), and Korean, allowing customers to select their drinks based on their mood and flavor preferences.

A Revolutionary Wine and Sake Selection Experience

The AI system "KAORIUM for Sake & Wine" provides a unique, engaging experience for customers by visually articulating the flavors of sake and wine in a way that’s easy to comprehend. The AI utilizes a deep understanding of sensory experience, matching individual preferences—such as a desire to feel "liberated" or "excited"—with available products in the store. The result is a tailored recommendation that enhances the overall drinking experience.

The extensive deployment of KAORIUM in the three selected Liquor Mountain locations—Karasuma Shichijo, Kintetsu Nara, and RAKZAN Sanjo Gozen—marks a significant step in enriching customer interactions in retail environments. Customers can engage with an interactive device located in the stores, answering simple questions that guide the AI’s recommendations.

Expansion to Additional Stores

This implementation follows positive feedback from the earlier introduction of KAORIUM at the Shijo Takakura store. Given the successful integration and effective support for multilingual customers, Liquor Mountain management decided to extend this initiative. As expressed by Kohei Imade, Section Manager of Brand Marketing at Liquor Mountain, the benefits of introducing the AI are manifold. He highlighted that increased tourism has led to heightened interest in Japanese sake, but effectively communicating its distinctive traits has proven challenging. By utilizing SCENTMATIC's KAORIUM, the store staff can effectively assist foreign visitors, ease the language burden, and potentially boost sales in the process.

The unique, space-saving design of the KAORIUM system minimizes disruption in the sales area, paving the way for enhanced brand visibility and customer engagement.

Looking Ahead: Cultural Expansion of Sake

SCENTMATIC is dedicated to popularizing the culture of sake exploration through the KAORIUM initiative. As it continues to influence customer experiences in retail settings, the company strives to introduce innovative ways for customers to connect with their drink preferences. Liquor Mountain’s facilities in Kyoto are set to shine as exemplary venues for this new interactive drinking culture, facilitating a more meaningful and informed connection with Japan’s rich sake heritage.

Locations of KAORIUM Implementations

• - Karasuma Shichijo Store

Address: 162-2 Nishizakaicho, Shimogyo-ku, Kyoto City, 600-8218
Operating Hours: 11:00 AM - 10:00 PM (Open Year-Round)
Official Website

• - Kintetsu Nara Store

Address: 30-3 Konishicho, Nara City, 630-8226
Operating Hours: 10:00 AM - 10:00 PM (Open Year-Round)
Official Website

• - RAKZAN Sanjo Gozen Store

Address: 1-8 Nishinokyo Higashigekko-cho, Nakagyo-ku, Kyoto City, 604-8422
Operating Hours: 10:00 AM - 10:00 PM (Open Year-Round)
Official Website

In conclusion, SCENTMATIC’s KAORIUM for Sake & Wine represents a leap into a new era of beverage selection, merging technology with sensory experience to create a richer, more engaging environment for both local and international customers.