#Japan #Tokyo #SEES #Beauty Sharing #Marketing Ecosystem

The Launch of the BTA Model: A New Era in the Beauty Industry

In a groundbreaking partnership, Sharing Beauty and SEES have come together to redefine marketing in the beauty and lifestyle sectors. This collaboration marks the debut of the revolutionary 'Beauty Product Sphere (BTA)' model, which integrates every aspect of marketing from strategic design to actual sales data collection in salons. This next-generation OMO (Online Merges with Offline) marketing concept aims to create a seamless experience for both brands and consumers.

Integration of Unique Strengths

Sharing Beauty, based in Shibuya, Tokyo, is renowned for its unique four-layer supply chain that encompasses manufacturers, dealers, salons, and marketing. This powerful infrastructure will be combined with SEES' exceptional capabilities in PR strategy, talent casting, and experience design. Together, they will provide an all-in-one solution that fully supports brands from increasing awareness to driving sales at salon locations. Traditional agency models often fracture the marketing process, separating awareness, experience, trust-building, and purchasing; the BTA model seeks to unite these elements into one cohesive ecosystem, creating a more effective marketing strategy.

Features of the BTA Model

The BTA package leverages the combined strengths of Sharing Beauty's comprehensive supply chain and SEES’ creative and PR functions. Rather than merely focusing on one-off PR initiatives, BTA aims to build a 'marketing ecosystem' that fuses online and offline presence. Here are the six key stages that will cycle through to ensure sustained brand growth:

1. Upstream Design: Addressing management challenges through strategic consulting. This process goes beyond simple promotional suggestions, covering everything from defining the brand's issues to strategy planning and KPI design. By supporting businesses at the upstream level, BTA aims to optimize the chances of success in the market.

2. PR and Media: Creating awareness and shaping public perception through multichannel deployment. SEES will utilize its PR strategies and media relations to secure partnerships and media coverage. This dual approach ensures that the brand's narrative permeates both online and offline environments.

3. Experiential Touchpoints: Offering immersive experiences at the state-of-the-art SEES facility in Nogizaka. Equipped with large LED displays, SEES will host pop-up events and product launches that showcase the brand's identity and engage both creators and media, fostering an energetic atmosphere for interactions.

4. Engagement and Trust: Cultivating social media resonance starting from recommendations by beauty professionals. By leveraging platforms such as 'HAIR' and a network of over 30,000 beauty professionals, alongside SEES’ extensive creator network, BTA will establish confidence through authentic endorsements by influential figures in the beauty sector.

5. Sales Distribution: Utilizing an expansive network of salons and dealers for real-world sales. Sharing Beauty’s partnerships with salons across the nation will facilitate the conversion of experiential excitement into real purchases. By tapping into routine salon interactions, the PR efforts are transformed into tangible sales results.

6. Data Feedback Mechanism: Enabling future growth through integrated feedback on buyer behavior and purchasing data. The insights gained from marketing efforts and consumer behavior will inform the consulting process, allowing for constant updates and optimization of marketing investments, thus ensuring that the strategies remain on point.

The BTA model is set to enhance brand development within the beauty and lifestyle domains, addressing the existing fragmentation between consumer experience and purchase. With plans to launch ten strategic projects by the end of the 2026 fiscal year, the accumulated data will further refine marketing approaches to ensure their effectiveness.

About Sharing Beauty and SEES

Sharing Beauty: Established in the heart of Tokyo's Shibuya, Sharing Beauty specializes in advertising consulting, salon management support, and technology integration in the beauty industry through various brands.
- CEO: Kozo Sakamoto
- Location: 3rd Floor, Daikanyama Hamada Building, 8-13 Daikanyama-cho, Shibuya, Tokyo
- Website: Sharing Beauty

SEES: Operating out of Roppongi, SEES excels in cross-border marketing, PR consulting, talent casting, and event production.
- CEO: Yu Horii
- Location: WHEREVER Building, 7-2-8 Roppongi, Minato, Tokyo
- Website: SEES

Through this innovative partnership, the beauty industry stands on the cusp of a new era, with strategies designed not just for today but to ensure long-term viability and growth.