Introducing New Flavors of Nordic Spirit: Tropical Mix and Cool Mint for Refreshing Moments

Exploring Nordic Spirit's New Offerings



Japan Tobacco (JT) is thrilled to announce the upcoming launch of two exciting varieties from its innovative refreshing pouch brand, Nordic Spirit. Starting July 21, 2026, consumers will be able to experience the invigorating Tropical Mix Medium and the refreshing Cool Mint Strong, available for purchase at the CLUB JT online shop and selected tobacco outlets.

What is Nordic Spirit?


Nordic Spirit represents a new style in tobacco consumption, providing users a smoke-free method to enjoy flavorful experiences anywhere, anytime. Encapsulated within a pouch, Nordic Spirit allows individuals to enjoy a luxurious and long-lasting taste for approximately 30 minutes. The pouches are designed for hands-free use, allowing users to engage in their daily activities without disruption.

Manufactured in Sweden, the Nordic Spirit line emphasizes quality through careful selection of materials and production methods. This commitment to excellence ensures a sophisticated product that caters to modern lifestyle needs.

Meet the New Flavors


Tropical Mix Medium


The Tropical Mix Medium flavor stands out with its rich combination of juicy, fresh mango and pineapple, delivering an exotic taste reminiscent of a tropical paradise. This blend promises a balanced level of stimulation, perfect for those looking to explore tropical delights.

Cool Mint Strong


On the other hand, the Cool Mint Strong variety offers a crisp and refreshing peppermint experience that invigorates the senses. Users can expect a strong level of stimulation, making it a delightful choice for mint lovers looking for a burst of freshness.

Both new flavors are priced at 500 yen (tax included) and contain 14 pouches per pack, ensuring a convenient option for enthusiasts.

Special Event to Celebrate the Launch


To celebrate the release of these enticing new flavors, JT will host a POP UP Store at the Poleia Plaza in front of Ueno Station from July 11 to July 31, 2026. This temporary store will not only feature the two new offerings but also include all four varieties of Nordic Spirit for customers to try. Additionally, visitors can engage in interactive games that showcase the brand's unique identity.

Event Details:


  • - Dates: July 11 (Saturday) – July 31 (Friday)
  • - Time: 11:00 AM - 7:00 PM
  • - Location: Poleia Plaza, Ueno Station, Tokyo

Available Products at the POP UP Store


While the focus will be on the new Tropical Mix Medium and Cool Mint Strong flavors, attendees will also have the opportunity to purchase the Cola Fizz Medium and Berry Mix Medium options.

Why Choose Nordic Spirit?


Nordic Spirit is not just a new tobacco product; it's a lifestyle choice. It allows consumers to enjoy a luxurious taste without the downsides of traditional smoking methods. With its discreet, smoke-free design, Nordic Spirit is perfect for any environment, offering convenient refreshment.

In a world where maintaining concentration is essential, Nordic Spirit offers a hands-free solution that allows you to focus on what's most important—whether you are at work, on the move, or simply enjoying leisure time.

As JT continues to prioritize customer satisfaction and the enhancement of their product range, Nordic Spirit is set to become an essential feature in the lifestyle of modern consumers.

Embrace your new habit and elevate your experience with the refreshing and luxurious Nordic Spirit pouches.

Disclaimer: Please remember to adhere to local regulations and facility guidelines when using the product.

Topics Consumer Products & Retail)

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