Exciting Collaboration Event of 'Shugo Chara!' at Asakusa Hanayashiki Amusement Park

Experience the Magic of 'Shugo Chara!' at Hanayashiki

From May 13 to June 29, 2026, the beloved characters from the popular game and anime "Shugo Chara!" will enchant fans at the Asakusa Hanayashiki amusement park in Tokyo. This event, organized by CreaK & River, promises an engaging experience filled with themed activities, original merchandise, and delectable collaboration food that fans will love.

Event Highlights

1. Original Merchandise
The event will feature a variety of exclusive goodies adorned with specially drawn illustrations. These items will be available at the designated event space on the third floor of the park. Please note that there may be entry limits to manage crowds and ensure safety.

- Payment Methods: Visitors can pay with cash, credit cards, electronic money, or via code payment.
- Purchase Limits: You can buy up to ten of each random item or two complete sets. Open items are limited to two of each.
- Bonus: For every 3,000 yen spent on ‘Shugo Chara!’ merchandise, you'll receive a random square card (totaling 14 different types).

2. Mystery Solving Rally
Participants can take part in a fun puzzle-solving rally with three different difficulty levels. Successfully completing the challenge will earn you a special bromide (there are three types to collect!).

- Cost: 700 yen, with a maximum of six per transaction.
- Operating Hours: 10 AM to one hour before park closure, with final reporting for prizes available until 30 minutes before closing.
- Location for Reporting: Souvenir shop, Maruhana Shoten. Please refrain from posting spoilers on social media, although sharing experiences is encouraged!

3. Lucky Draw Game
Spin a large gacha machine for a chance to win various prizes. Depending on the color of the drawn ball, you will receive a guaranteed prize every time.

- Prizes Include:
- A Prize: Acrylic boards (three types available)
- B Prize: Heart-shaped badges (six types, random)
- C Prize: Die-cut stickers (thirteen types, random)
- Price: 600 yen with a maximum of five spins per transaction.
- Where to Play: From May 13 to May 17, visit the Disk-O booth; from May 18 onwards, head to Maruhana Shoten.

4. Themed Food and Drinks
A special food and drink menu will complement the event, amplifying the fun as guests indulge in various treats. Additionally, unique name stickers will be available for purchase, and a special version of the “Panorama Time Travel” attraction with ‘Shugo Chara!’ themes will be on offer.

- Various decorations inspired by the collaboration will be displayed throughout the park, along with character panels showcasing picturesque illustrations. Make sure to take some time to explore the park!

5. Get Involved!
Participate in Event Surveys: Guests will also have the chance to contribute to an event survey. Scanning QR codes located throughout the park and completing the survey will reward you with an original illustration card!

What is 'Shugo Chara!'?

"Shugo Chara!" features Amu, who, along with her guardian characters, protects the heart-shaped eggs of dreams. This Miracle Fantasy series was serialized in Nakayoshi from 2006 to 2010 and saw immense success with its anime adaptation, stage play, and merchandise. Receiving the 32nd Kodansha Manga Award in the children's category, it continues to captivate audiences with new series titled "Shugo Chara! Jewel Joker."

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About Atfes®

Atfes® brings popular anime and game content together for unique events at amusement parks and aquariums. Highlights include the sale of exclusive original goods, special activities, and opportunities to engage with voice actors or characters. Experience a magical world that typically cannot be found in regular entertainment settings.

event details here.

Join Us!
We welcome you to celebrate this exciting collaboration and make memories with 'Shugo Chara!' at Asakusa Hanayashiki!