#Canada #Montreal #Rocky Mountain #Chaos Sports #Maui Bikes

A New Era for Rocky Mountain

Rocky Mountain, a quintessential name in the Canadian mountain bike scene, is embarking on an exciting new phase with a fresh team of investors at the helm. This transition marks a pivotal moment in the brand's rich history which dates back to the early days of mountain biking in Canada.

The new leadership comes from Chaos Sports Inc., a group of four passionate Canadian entrepreneurs who share a deep-rooted commitment to cycling and the outdoors. Their mission is clear: they intend to respect the brand's legacy while steering it towards greater heights. The transition pays homage to all who have helped shape Rocky Mountain's story, capturing the spirit of its diverse community from casual riders to veteran trail builders.

Staying True to the Roots

Despite changes in ownership, Rocky Mountain plans to uphold its heritage, with key operations based in British Columbia, the birthplace of the brand. The research and development activities will resume in North Vancouver, a region that remains the epicenter of cycling innovation and culture. This strategic decision not only preserves the brand's local ties, but also ensures that its pioneering spirit remains alive.

A Team with Vision and Experience

The new owners bring a wealth of experience and a shared love for biking. Three of the principles are also behind Maui Bikes, a renowned Québec-based company specializing in electric bicycles. Their strong background in the cycling industry indicates a hands-on approach and a keen understanding of modern cyclists' needs. Key figures include:

• - Jonathan Bourgeois: Co-founder of Raccoon Skis, he brings innovative thinking along with a robust connection to outdoor culture.
• - Christian Thibert: As the president of Thibert Inc., he is known for fostering customer service excellence and strategic partnerships that can enhance Rocky Mountain's market position.
• - Patrick St-Denis: With experience from notable brands like Oakley and The North Face, he offers an in-depth understanding of consumer behavior and branding strategy.
• - Jean-François Grenache: Known for revitalizing brands in complex market landscapes, his expertise in marketing and business development is expected to play a crucial role in Rocky Mountain's growth.

According to Patrick St-Denis, "Rocky Mountain is more than just a name; it signifies a mindset, a culture, an entire way of living the adventure. We approach this challenge with humility, energy, and resolve, committed to honoring everything that has made Rocky strong for over 40 years while opening a new growth chapter."

Continuity and Commitment to Quality

The period from 2025 to 2026 will signal a strategic relaunch for Rocky Mountain, aimed at reinforcing its global standing in the mountain biking sphere. The new owners are dedicated to maintaining the highest standards for product quality, service, and support. Immediate plans include continued business operations, customer support, and post-sale service aligning with the existing commitments made in the previous years. All warranties stemming from prior policies will remain valid, and replacement parts will be readily accessible for bike owners.

About Rocky Mountain Bicycles

Founded in 1981, Rocky Mountain Bicycles has designed and refined mountain bikes in North Vancouver, British Columbia, leveraging its local natural terrain to create superior cycling experiences. Global in reach yet deeply Canadian, the brand’s offerings are crafted for those who truly “Love the Ride.”

Rocky Mountain's commitment to quality and adventure continues to drive its innovation and community engagement, promising an exciting future ahead for cyclists everywhere.