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Demandbase Recognized as a Leader in B2B Intent Data Providers for Q1 2025

Demandbase, a key player in pioneering account-based Go-To-Market (GTM) strategies for B2B enterprises, has been distinguished as a leader in the latest Forrester Wave report titled "The Forrester Wave™: Intent Data Providers for B2B, Q1 2025". This recognition comes after a comprehensive evaluation of 15 B2B intent data providers across 21 different criteria. The report outlines that Demandbase excels in providing "highly accurate identity resolution capabilities" and offers "exceptional data integration and delivery options". Such features solidify its status as a comprehensive partner in GTM orchestration.

The Forrester report emphasizes the high praise from customers for Demandbase's seamless integration capabilities within existing business processes and technology infrastructures, alongside its robust activation functionalities. This recognition highlights Demandbase’s commitment to enhancing its intent data capabilities continuously. Notably, the company has integrated Gong into its offering, enabling revenue teams to merge intent, engagement, and customer interaction data effectively for more intelligent and swift decision-making.

Additionally, Demandbase has partnered with Salesforce to integrate its intent data directly into the Salesforce Sales Cloud Prospecting Center. This integration allows users to leverage precision targeting, which can lead to improved sales outcomes—all while utilizing the tools they regularly rely on.

Demandbase scored the highest possible ratings in seven different criteria in the Forrester report, which include aspects such as signal volume, data integration, delivery, and the strength of its partner ecosystem. The brand remains devoted to providing GTM teams with essential insights that enhance engagement, optimize targeting strategies, and accelerate revenue growth.

Umberto Milletti, the Chief Revenue Officer at Demandbase, expressed excitement regarding this recognition, stating, "We’re thrilled to be acknowledged by Forrester as a leader among intent data providers. Our mission has always been to refine our intent data capabilities, ensuring our clients can make data-driven decisions quickly and effectively."

For businesses interested in testing Demandbase Intent, they can begin their journey through Demandbase’s engagement portal.

It’s essential to highlight that Forrester does not endorse any specific company, product, brand, or service featured in its research. Moreover, it does not advocate for any individual to make selections based solely on the ratings or evaluations provided in these publications. The data represented reflects the most accurate resources available, and opinions here are indicative of the current judgment, which may evolve over time.

About Demandbase

Demandbase stands at the forefront as the leading account-based GTM platform for B2B enterprises. It empowers organizations to identify and engage with the right customers through timely strategies and effective messaging. With an integrated view of intent data, AI-driven insights, and actionable strategies, GTM teams can align their operations with confidence. Thousands of companies entrust Demandbase to optimize their revenue while consolidating their technology and data resources into a single, efficient platform.

For more information on scaling your GTM strategy with Demandbase, visit www.demandbase.com.