#USA #Advertising #Infolinks #Ridgewood #Chao Liao

Infolinks Media's New Leadership Under Chao Liao

Infolinks Media, the recognized premium advertising marketplace known for its innovative approach to advertising solutions, has recently announced a significant leadership change. Chao Liao has been appointed as the Chief Operating Officer (COO) and General Manager, a move aimed at propelling the company's growth in the agency and advertiser sectors.

Chao Liao joins the team with a wealth of experience across various areas in adtech, media, and data-driven advertising, contributing his extensive expertise to further enhance Infolinks' market position. Prior to this role, Liao held a prestigious position as VP of Strategy Operations at Permutive, where he was instrumental in driving partnership strategies and optimizing growth areas within the company's data platform. Liao's repertoire does not stop there; he has also made a mark at Business Insider, where he oversaw global revenue operations, ad strategies, and client services, impacting regions spanning North America, EMEA, and APAC.

Liao's earlier career highlights include senior operational roles at some of the leading companies in the advertising realm, such as Nativo, BuzzFeed, and AOL. In these capacities, he cultivated dynamic relationships with advertising agencies and media partners, focusing on integrated advertising strategies and innovative solutions designed to foster business growth.

A Promising Future for Infolinks Media
Bob Regular, CEO of Infolinks, expressed confidence in Liao's capabilities, stating, "Chao brings a rare combination of operational leadership, advertiser expertise, and strategic vision. His diverse experience is expected to play a pivotal role as we continue to build and expand our relationships with brands and agencies. We aim to deliver more transparent, efficient, and high-performance advertising solutions."

With deep expertise in aligning market requirements with technology innovations and strategic partnerships, Liao has built a solid reputation for modernizing advertising infrastructure in ways that improve overall business performance.

"Infolinks has established a truly unique marketplace with direct publisher relationships and proprietary signals that yield remarkable outcomes for advertisers," Liao noted. He expressed his enthusiasm for joining Infolinks at a critical time when advertisers are placing increased importance on media quality while also embracing new innovations.

This leadership appointment signals Infolinks' ongoing commitment to enhancing its premium marketplace strategy, reinforcing its relationships with advertisers and agencies, and advancing a more transparent and efficient media ecosystem that encompasses display, video, and connected TV (CTV) advertising.

As Infolinks Media navigates the complexities of today's advertising landscape, the leadership of Chao Liao is anticipated to drive innovation and propel revenue growth while reinforcing its position as a trusted partner for advertisers seeking effective advertising results.

About Infolinks Media
Infolinks is recognized as a premium direct advertising marketplace. It specializes in offering unique proprietary placements and data that ensure exceptional levels of transparency, efficiency, and performance for advertisers. It is powered by an AI-driven Smart Algorithm™, which helps advertisers to access the most effective ad units necessary to achieve a sustainable return on ad spend (ROAS). With its exclusive network of premium publishers, Infolinks is committed to helping advertisers consistently surpass their brand and performance objectives across various mediums including display, video, and CTV.