New TikTok Accelerator Aims to Boost Veteran-Owned Business Growth
New TikTok Accelerator Aims to Boost Veteran-Owned Business Growth
The Association of Women's Business Centers (AWBC) has taken a significant step towards supporting veteran entrepreneurs by launching the Veteran Business Accelerator powered by TikTok. This innovative eight-week virtual program began on January 5, 2026, and is designed to help veteran-owned businesses enhance their e-commerce capabilities. The initiative underscores the growing importance of digital marketing and online sales channels, particularly through platforms like TikTok Shop, which has become increasingly popular for product discovery and direct consumer engagement.
Program Overview
The Veteran Business Accelerator is a response to the changing landscape of commerce, where online visibility can significantly influence sales. The AWBC has curated a cohort of nine veteran-owned businesses across the United States, all of which are at least 51 percent veteran-owned and actively selling products online. The businesses selected for this inaugural program are:
- - Frank Manteau — MilTreats
- - Paden Sickles — SickFit
- - Andrew Lynam — Custom Jacks
- - Javier Trevino — Azteca Greens LLC
- - Crystal Harrell — Pretty n Slayed Hair
- - Joshua Parish — VETLIFE
- - Jessica Harris — K9 Salute
- - Charlynda Scales — Mutts Sauce
- - Cenita Williamson — ALYS (Always Love Yourself)
AWBC CEO, Corinne Goble, emphasizes the unique strengths veterans bring to entrepreneurship, including focus and determination. The accelerator is tailored to equip these business owners with the necessary tools to thrive in today’s commerce environment, particularly through leveraging TikTok as a powerful sales channel.
TikTok Shop: A Game Changer for Veteran Entrepreneurs
TikTok has rapidly emerged as a vital platform for small businesses seeking to reach new customers. During the accelerator, participants will receive hands-on training focused on:
- - Setting up and optimizing TikTok Shop storefronts
- - Crafting effective short-form video strategies
- - Collaborating with creators for enhanced engagement
- - Utilizing both paid and organic marketing tactics
- - Converting potential customers into sales
In addition, the curriculum will cover crucial aspects such as brand positioning and digital marketing fundamentals, ensuring that veteran entrepreneurs are well-prepared to navigate the evolving online marketplace.
Future Opportunities and Support
Enrollment for upcoming cohorts is now available, providing more veteran entrepreneurs the chance to apply and participate in this program. Interested individuals can find application details at VeteranStartup.org or learn more about the initiative at VeteranStartup.org/tiktok.
VeteranStartup.org serves as a comprehensive resource connecting veteran entrepreneurs with vital tools and support networks, including women’s business centers across the nation. Working collaboratively with partners like Verizon and TikTok, the AWBC is committed to expanding resources for digital readiness and business upskilling for veterans and their families.
About AWBC
The Association of Women's Business Centers (AWBC) stands as the foremost advocate for women entrepreneurs and plays a crucial role in facilitating a vast network of over 150 Women’s Business Centers (WBCs) throughout the U.S. AWBC offers free coaching, networking opportunities, and essential business resources to ensure small business owners have access to the tools they need to thrive in an increasingly competitive economy.
Through initiatives like the Veteran Business Accelerator and partnerships aimed at enhancing digital literacy, AWBC remains dedicated to nurturing economic empowerment among women and veteran entrepreneurs alike. As the commercial landscape continues to evolve, equipping these business owners with invaluable skills and knowledge is more critical than ever.
Topics General Business）
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