#Japan #Tokyo #Survey Results #Fandom Culture #Multi-Fan

Understanding Fandom Trends Across Generations

In recent years, the concept of 'oshi-katsu'—supporting specific idols, artists, and characters—has gained immense popularity across various age groups in Japan. A recent survey conducted by For-it Co., Ltd., which operates the affiliate platform 'afb', sheds light on the numbers behind this phenomenon, revealing notable differences in fandom among different generations.

Survey Overview

The survey targeted a diverse group of 500 individuals aged between 20 and 69 who previously indicated that they are currently engaged in or have experience with fandom. Conducted through online research from June 19 to June 23, 2025, the primary goal was to explore the dynamics of how many 'oshi' or favorites participants support.

Key Findings

When participants were asked about the number of 'oshi' they support, a significant 45% reported focusing on just one 'oshi' or one group. This trend appears to resonate more with older generations, particularly those in their 60s, where over 60% also favored sticking to just one.

However, the 20-something age group exhibited different behavior patterns, with over 70% of them indicating that they support multiple 'oshi.' The data suggests that younger fans have easier access to a wider variety of content due to the rise of digital platforms, social media, and subscriptions to video and music services, thus making it simpler to cultivate multiple fandoms.

The Influence of Online Platforms

The increased consumption of digital content plays a crucial role in fostering a multi-fan culture among younger individuals. Being digital natives, many 20-somethings frequently engage with platforms where they can connect with others who share similar interests, enabling them to form communities centered around their shared 'oshi.' This digital interconnectedness fosters a growing movement where fans actively support multiple projects and creators.

The Impact of Relationship Status on Fandom

An interesting aspect of the survey revealed a discernible difference in support for multiple 'oshi' based on marital status. Unmarried respondents were more likely to support two or more groups compared to their married counterparts. The findings suggest that unmarried individuals often have more disposable time and financial resources, allowing them to partake in events and live performances more freely. Furthermore, younger, unmarried individuals may find it easier to connect with pop culture phenomena like anime characters and idols, prevalent in today's mainstream fandom landscape.

No Financial Barriers to Enjoying Fandom

Interestingly, no significant difference in the number of 'oshi' supported was noted when accounting for household income. With the rise of affordable subscription services and free content on social media and video platforms, fans now have numerous ways to explore their favorite content without breaking the bank. Fandom styles vary widely from deep, financial commitments to more relaxed, low-cost engagements, showing that income doesn’t necessarily dictate passion in fandom.

Conclusion: Diverse Paths in Fandom

The survey uncovers a rich tapestry of fandom experiences where numerous individuals, regardless of age or lifestyle, find joy in 'oshi-katsu.' The growing variety of available content and expanding marketplace suggests that many fans may now support multiple favorites. Each person's experience with their 'oshi' is as unique as their approach to fandom. As the digital landscape continues to evolve, embracing your preferred fandom style can lead to a vibrant and fulfilling engagement in the community. Enjoy your journey in the diverse world of fandom!

For further insights, you can check out the affiliate platform 'afb' here.