JTB Launches Unique Marriage Consultation Service 'Futari Tsumugi' in Kochi Prefecture

JTB Launches 'Futari Tsumugi'

On May 14, JTB Corporation, known for its extensive travel and hospitality services, launched a new trial marriage consultation service called 'Futari Tsumugi' in Kochi Prefecture. This initiative aims to support individuals in their quest for marriage amid a continuing decline in the number of marriages in Japan. The trial period is set to run until March 2026, with plans to gradually expand the service to JTB locations across the nation.

Background of the Service

Japan has faced a persistent decrease in marriage rates, largely attributable to societal issues such as declining birth rates and decreased regional vitality. Alarmingly, Japan's percentage of children born outside of wedlock stands at a mere 2.3% among developed nations, underscoring the importance placed on marriage as a means of family formation. JTB believes that its strengths in hospitality and community networking can play a critical role in addressing this urgent problem.

Purpose of the Service

The primary intentions behind 'Futari Tsumugi' include tackling social challenges like rising unmarried rates and population decrease. By leveraging the concept of 'travel' as a catalyst for human connection, JTB aims to create fresh opportunities for people to meet. The service will feature engaging marriage activities and tours that highlight local culture, cuisine, and geography, providing natural settings for potential couples to connect and take their first steps toward marriage.

Additionally, 'Futari Tsumugi' is committed to offering ongoing support even after marriage. From weddings and honeymoon planning to anniversary trips and gifts, JTB plans to accompany couples through their life milestones. Future services will focus on collaborating with various stakeholders, including local businesses and communities, to enrich the lives of couples as they embark on new life journeys.

Understanding 'Futari Tsumugi'

The concept of 'Futari Tsumugi' revolves around the idea of a journey that couples take together as partners. This marriage consultation service utilizes JTB's unique hospitality and coordination skills. Services offered at the consultation center include profile creation, matchmaking, relationship advising, and proposal support, ensuring a structured approach to marriage preparation. Furthermore, JTB plans to host marriage events that take advantage of regional nature, culture, and food, creating a vibrant 'traveling encounter' atmosphere.

The service will be available at the JTB Kochi Branch and designated consultation spaces within Aeon Mall Kochi.

Service Offering Overview

To cater to various customer needs, 'Futari Tsumugi' will provide three distinct plans, each differing in levels of support and interaction styles to align with individual preferences.

Future Developments

The trial in Kochi marks the beginning of 'Futari Tsumugi', during which customer feedback will help refine the service before a nationwide rollout at JTB locations. With a commitment to gentle support and hospitality, JTB aims to weave couples' unique stories from their initial encounters to their everyday lives, helping them create harmonious life journeys together.