Seibidou and NEORT Join Forces to Expand Digital Signage and DOOH Markets

Seibidou and NEORT: A Dynamic Partnership to Innovate Digital Signage

In a significant move for the digital art and signage industry, Seibidou Co., Ltd., based in Kashima, Ibaraki, has entered into a capital and business partnership with NEORT Inc. from Shinagawa, Tokyo. This collaboration aims to expand the art sector within digital signage and DOOH (Digital Out Of Home) markets, leveraging Seibidou's advanced signage technology and NEORT's expertise in digital art.

Background and Purpose of the Partnership

Seibidou has long been known for its proficiency in sign manufacturing and has successfully transitioned into providing cutting-edge digital signage and LED vision solutions. NEORT, on the other hand, has fostered extensive networks with digital artists around the globe, showcasing their works through collaborations that highlight innovative digital art curation and production.

This partnership enables the integration of NEORT's diverse art content with Seibidou's signage technology, creating new forms of digital signage that enhance both the experiential value of spaces and the advertising potential of media. By combining their strengths, the companies are set to redefine the landscape of digital signage.

Key Elements of the Business Alliance

The main focus of this collaboration is on:
1. Promoting Digital Signage and DOOH Media: The alliance will combine Seibidou's signage systems with NEORT's artistic content, building a highly visible and engaging new media experience.
2. Production and Exclusive Sales of Physical Artworks: Seibidou aims to expand the reach of digital art beyond just signage and galleries into office and residential spaces. Collaborating with NEORT and associated artists, they will create and exclusively sell integrated digital art installations, including hardware components.

Framework of the Capital Alliance

Seibidou has subscribed to NEORT's J-KISS type new share warrants, which will facilitate funding aimed at business development based on this partnership. The allocated resources will be utilized to explore new markets that combine digital and physical art.

Future Prospects

The two companies are committed to transitioning the role of signage from merely displaying advertisements to becoming platforms that house and promote art. This transformation is expected to enhance both the experiential and advertising value of public and commercial spaces. By going beyond the traditional scope of digital displays, they aim to enrich the experiences of those who interact with their products.

Comments from Company Leaders

Shinya Abe, CEO of Seibidou: "We are thrilled to partner with NEORT, a leader in the digital art space. By combining our signage and manufacturing technologies, we will propose a groundbreaking art experience that transcends the boundaries between digital and physical realms."

Toshiaki Takase, CEO of NEORT: "With Seibidou's advanced hardware technology and production know-how, the expressions of artists worldwide will be delivered in novel ways. I look forward to expanding the possibilities of expression through our collaboration, including the distribution of artwork via digital signage in commercial and public spaces."

Overview of Seibidou Co., Ltd.

- Location: 2156-93 Nagasu, Kashima, Ibaraki
- CEO: Shinya Abe
- Business: Planning and construction of LED signs, digital signage, LED vision, advertisement distribution platform (RAP) operations.
- Website: Seibidou

Overview of NEORT Inc.

- Location: SG Terrace 6F, 7-9-5 Nishi-Gotanda, Shinagawa, Tokyo
- CEO: Toshiaki Takase
- Business: Operation of the digital art platform "NEORT," planning and production of digital art.
- Website: NEORT

About Seibidou Group

Founded in 1967, Seibidou is a sign manufacturer striving to be a visionary company that changes the world. By leveraging synergies with group companies, it creates diverse products and services aimed both at Japanese markets and globally.