A Taste of Abruzzo: Wine Events Across the U.S.
As part of an ambitious campaign to promote European wines, "The Charming Taste of Europe" has rolled out a series of events across major cities in the United States. Kicking off in Seattle, followed by Los Angeles and New York City, these events represent a unique opportunity to immerse attendees in the delightful nuances of Abruzzo's wines.
Seattle: An Exclusive Start
On June 17, 2025, the bustling city of Seattle played host to the first of these events. The Consorzio Tutela Vini d'Abruzzo chose La Spiga Osteria as its venue, where wine expert Tanya Morning Star led a masterclass focused on the exquisite Pecorino d'Abruzzo DOC. This intriguing white wine has been garnering attention for its complex flavors and is a testament to the region's rich viniculture.
Attendees engaged in a tasting that delved into Pecorino's distinctive profile, discovering its aromatic and textural qualities. Afterward, guests enjoyed a thoughtfully curated lunch that celebrated the culinary landscape of Abruzzo. The afternoon provided an essential platform for producers to connect with U.S. importers through one-on-one meetings, facilitating vital discussions about the future of these exceptional wines in the American market.
Los Angeles: Continuing the Journey
Following the successful launch in Seattle, the campaign swept south to Los Angeles on June 18, 2025. The elegant Il Fornaio Beverly Hills was transformed into a hub for wine enthusiasts and professionals alike. The day began with a masterclass dedicated to the Montepulciano d'Abruzzo, a red wine celebrated for its structure and elegance.
Led by a local wine expert, the session invited attendees to savor the wine's complexities while providing insight into best practices for pairing with food. The day continued with seated lunches, allowing guests to bond over shared passions for food and wine. Various meetings followed, enabling producers to establish essential connections with trade professionals in the region.
New York City: The Grand Finale
Finally, on June 23, 2025, the tour culminated in the vibrant atmosphere of New York City at Il Gattopardo. This event boasted a masterclass led by Alison Napjus, Senior Editor and Tasting Director at Wine Spectator. Guests had the pleasure of tasting some of Abruzzo's most iconic wines, showcasing the region's exceptional diversity.
The event not only heightened awareness of Abruzzo's rich agricultural heritage but also encouraged a deeper appreciation for its wines among the attendees, who ranged from journalists to trade members.
A Walk-Around Tasting rounded off the day, presenting an additional opportunity for guests to engage with various labels while interacting directly with producers. The atmosphere buzzed with excitement as the wines of Abruzzo found new admirers.
Celebrating European Excellence
"The Charming Taste of Europe" campaign aims to elevate the profile of European wines and agricultural products in North America. By providing a platform where taste, education, and personal interaction flourish, these events underscore the beauty and tradition embedded in Europe’s wine culture.
This initiative is co-funded by the European Union and backed by organizations like the Consortium for the Protection of Wines of Abruzzo. It serves as a bridge between the rich heritage of European vineyards and the discerning palate of the American market.
Through such engagement, American consumers gain access to the authenticity, diversity, and cultural significance of wines from Abruzzo—leading to a promising future for these remarkable products.
For more information about the event series and Abruzzo wines, interested parties can visit
charmingtasteofeurope.eu. The campaign also invites followers on social media with hashtags like #thecharmingtasteofeu and #charmeu, celebrating the blend of tradition and modernity in wine culture.