#Phoenix #Social Strudel #Micro-Influencer #Creator Rewards

Social Strudel Revamps Micro-Influencer Marketing

Social Strudel, a pioneering name in ambassador marketing, has just relaunched its platform with a fresh approach to micro-influencer marketing. Building on its experiences from private beta testing, the company has integrated innovative features that empower brands to engage authentically with creators.

The influencer marketing industry, which was valued at a staggering $21.1 billion in 2023, has seen a substantial tilt towards genuine partnerships with micro-influencers. Understanding this shift, Social Strudel has devised a gamified point system that directly links rewards to tasks assigned by brands. This development opens avenues for creators to earn while they do what they are passionate about.

Enhanced Features for a Better Experience

After collecting feedback from early adopters, Social Strudel has refined various features to ease the user experience. The platform now includes:

• - Custom Tasks: Marketing teams can design specific tasks tailored for platforms like Instagram and TikTok. Each task is assigned a point value aligned with business goals, ensuring that incentives resonate with both the brand and creators.

• - Flexible Rewards Engine: Points earned by creators can be redeemed for merchandise, gift cards, or exclusive experiences, providing options that creators genuinely appreciate. Brands have control over fulfilling rewards, allowing for budget management without any unexpected financial burdens.

• - Brand Hub: This feature acts as a directory for creators to discover various brand programs and apply with just a tap. This also ensures brands have a steady influx of enthusiastic ambassadors.

• - Creator Hub: A space designed for brands to search and recruit verified creators. Marketing teams can track responses and use data-driven analytics for efficient recruitment.

• - Performance Dashboards: Brands can now monitor real-time task completion, points issued and redeemed, and identify top-performing ambassadors, which aids in optimizing campaigns successfully.

• - Multi-Platform Integration: The platform supports numerous social media channels, including Instagram, TikTok, Facebook, YouTube, and more, allowing brands to maximize their reach across different platforms.

• - Mobile App Availability: Native apps for both iOS and Android provide creators with seamless access, enhancing engagement on the go.

Building Real Relationships

Mike Beletz, co-founder of Social Strudel, emphasizes the intention behind the platform's development.