Exciting New Collaboration Campaign between JR East and "Station Memo!" Series Launching in Niigata

Upcoming Collaboration Campaign

In an exciting development for fans of mobile gaming and train travel, JR East has announced a new collaboration campaign with the popular location-based game series, "Station Memo!" This campaign, titled "Traveling with Niitsu Etsuko: Enjoying the Iwaki West Line—A Journey of Forests, Water, and Romance!", is scheduled to kick off on July 10, 2026.

This campaign will feature a digital stamp rally that takes participants on a scenic journey through the Iwaki West Line. Players can look forward to interactive promotions throughout the Niigata area, including posters, advertisements in stations, merchandise sales, and unique giveaways. Also, the beloved character "Niitsu Etsuko" from the game will be named the official PR ambassador for JR East during this event.

Campaign Highlights

The campaign begins at 5:00 AM on July 10, 2026, and lasts until 11:59 PM on December 7, 2026.

Participating Stations

Players can participate at various locations along the Iwaki West Line, including:

- Niigata Station
- Niitsu Station
- Tsugawa Station
- Kitakata Station
- Aizuwakamatsu Station
- And more!

Key Event Locations

Some highlighted spots include:

- Niitsu Railway Museum
- The first driving wheel of C57 locomotive No. 149 (Niitsu Railway Shopping Street)
- Sakihana Onsen
- Okogiro's House
- Tsurugajo Castle

Exclusive Rewards

Participants will have opportunities to earn limited collaboration items, including:

- Special collaboration film featuring Niitsu Etsuko in a unique railway uniform
- Novelty items like character cards, tote bags, postcards, hand towels, and special bento wrappers.

Merchandise Available

Exclusive merchandise such as clear files and two types of acrylic stand figures will be available for fans to purchase.

Special Displays and Events

Throughout the campaign duration, expect various promotional materials displayed in JR East stations and on the SL Ban'etsu Monogatari train. This includes posters, hanging advertisements, large panels, and commemorative displays on trains. Additionally, guests can enjoy special offers at JR East Hotel Mets Niigata, including novelty giveaways with hotel stays and bento purchases.

For more detailed information regarding the event, including rewards, merchandise, and locations, players are encouraged to check the official announcements within the game.

About "Station Memo!"

"Station Memo!" (Ekimemo!) is a location-based mobile game that offers players a chance to explore over 9,000 train stations across Japan, collecting achievements and documenting their travels. The game is designed for easy play, making it suitable for commuting, traveling, or enjoying during trips.

- Station Memo! - Genre: Location-based game - Free to play (in-app purchases available) - Official website: ekimemo.com

- Station Memo! Our Rails - Genre: Location-based game - Free to play (in-app purchases available) - Official website: our-rails.ekimemo.com

About Mobile Factory

Mobile Factory, Inc. is based in Shinagawa, Tokyo, and specializes in mobile gaming (location-based games) and related content, trading on the Tokyo Stock Exchange under the code 3912 (Standard).