#Japan #Minato #Hakuhodo #Incudata #AI CXperts

Introduction

In a remarkable collaboration, Hakuhodo and Incudata have introduced the "AI Service Design Program," aimed at assisting businesses in developing innovative services powered by artificial intelligence. By integrating Hakuhodo's expertise in consumer understanding with Incudata's prowess in data utilization and AI technology, this initiative stands to redefine how companies leverage AI technologies in their service design processes.

Background of the Initiative

The rise of generative AI and AI agents has transformed the interaction landscape between businesses and consumers. Traditionally, consumers would independently search, compare, and select services. However, the current shift allows AI to comprehend intentions and contexts, extending its support to consulting, proposing, and executing actions. This shift requires companies not just to adopt AI technologies but to design services that meet contemporary expectations.

Many organizations, however, find themselves utilizing AI merely for operational efficiency or content generation, failing to capitalize on its potential for relationship-building or enhanced customer experiences. Hakuhodo and Incudata assert that the true competitive advantage in this AI-driven era lies not in using AI solely for efficiency but in designing and delivering valuable services for consumers that drive business growth.

Overview of the Program

The "AI Service Design Program" provides comprehensive support for new service development from conceptualization to Proof of Concept (PoC) design and implementation. This program is structured to explore new service opportunities considering current consumer behavior changes and market environments.

Initially, the program assesses the data, system assets, and AI deployment status within participating companies. It then deliberates on the optimal direction for AI utilization based on feasibility and strategic objectives. A crucial aspect of this program is its emphasis on creating service concepts, experience scenarios, UX/UI designs, and prototypes grounded in both consumer value and business viability.

As part of the program, the AI agent "AI CXperts™" plays a pivotal role by aiding participants in exploring opportunities, analyzing data, and accelerating the service development process. This collective expertise allows the time for moving from concept to PoC design to be reduced by approximately 50% compared to traditional methods, ensuring faster decision-making regarding the feasibility of AI utilization. The subsequent phases include PoC implementation and verification, guiding ideas from the conceptual stage toward tangible services.

Hakuhodo focuses on service planning and experience design based on consumer insights, while Incudata specializes in data analysis and the implementation of AI technologies, ensuring an integrated approach that spans the entire service development lifecycle.

Future Prospects

Through this program, Hakuhodo and Incudata aim to empower companies to utilize AI not merely as a tool for operational efficiency but as a means to create new consumer relationships. The ongoing initiatives from the Hakuhodo DY Group's team of AI professionals, known as HCAI Professionals, combined with Incudata’s unique strengths in data and AI implementation, will facilitate the creation of novel service experiences and support business growth in this AI-driven age.

Conclusion

The launch of the "AI Service Design Program" marks a significant step toward harnessing the full potential of AI in service development. With a blend of consumer insights and advanced technology, this program is set to facilitate a paradigm shift in the way businesses interact with consumers, establishing deeper connections and enhancing overall customer experience.

For further inquiries regarding this initiative, contact:

• - Hakuhodo Public Relations: Ohnu, Maruyama at [email protected]
• - Incudata Public Relations: Yoshie, Nakazato at [email protected]