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Campari Returns to Cannes: A Celebration of Cinema

Campari, the iconic Italian bitter aperitif, is set to make a grand return to the prestigious Festival de Cannes from May 12 to 23, 2026. This marks the fifth consecutive year that Campari will serve as the official partner, reinforcing its integral role at one of the world's most illustrious film festivals.

Celebrating Cinematic Moments

Campari's presence at Cannes will showcase a selection of exclusive experiences designed to highlight the defining moments of cinema. Visitors can expect to see some of the biggest stars and industry talents come together to celebrate creativity and storytelling.

At the heart of this grand event will be the Campari Lounge, located directly on the iconic red carpet. The lounge will serve as a hub for renowned filmmakers and creatives to gather during the day, exchanging ideas and sharing their passion for cinema. Each evening, the lounge transforms into an upscale destination, where expert mixologists craft signature cocktails featuring Campari, welcoming VIP guests late into the night.

Highlights at the Festival

Several noteworthy events will take place during Campari's time at Cannes, each promising to elevate the festival experience:

• - Golden Globes Luncheon: The Campari Lounge will provide the perfect backdrop for this exclusive luncheon, hosting international voters and distinguished figures from the film industry.
• - The Hollywood Reporter’s Awards Chatter Podcast: In collaboration with The Hollywood Reporter, Campari will host a live recording of the acclaimed podcast, offering guests a behind-the-scenes conversation with cinema's brightest stars.
• - Soho House Members' Aperitivo: Teaming up with Soho House, Campari will present a unique aperitivo experience for members, celebrating creative connections within the global film community.

As part of this year's festivities, Camparino in Galleria, a celebrated Milanese institution, will also make an appearance on the Croisette, where guests can indulge in timeless beverages, including the classic Negroni.

To commemorate this occasion, Global Director of Camparino, Tommaso Cecca, will unveil the Red Carpet Cocktail - Cannes Edition. This innovative take on the Negroni combines Campari with hibiscus infusion, bitter chocolate vermouth, and Courvoisier VSOP, creating a bold and velvety drink that embodies the depth and glamour characteristic of great cinema.

A Legacy of Cinema

Campari has enjoyed a robust relationship with the film industry for over forty years, collaborating with various prestigious festivals and supporting visionary directors and actors. The brand's commitment to encouraging creativity and passion is evident, as it inspires countless talents to pursue their cinematic dreams.

Andrea Neri, General Manager at the House of Aperitifs, expressed excitement about the upcoming festival, stating, "The Festival de Cannes captures the essence of cinematic passion, creativity, and cultural influence. Campari is proud to return as an official partner. Cinema has always been part of our identity. Cannes brings together filmmakers, talents, and industry leaders on a truly global stage. Much like great cinema, our aperitif awakens the senses and leaves a lasting mark. We are thrilled to celebrate those who follow their passion and curiosity to craft extraordinary stories."

Join the Celebration

Set to be a vibrant celebration of both film and flavors, Campari’s return to Cannes offers guests an opportunity to engage with cinema at its finest. Whether mingling with industry elites in the Campari Lounge or sipping on a unique cocktail crafted for the event, attendees are in for a rich experience that highlights not only the art of filmmaking but also the rich heritage of Campari itself.

For more information and to join the conversation leading up to the event, follow Campari on social media with the hashtags #CampariCinema, #Cannes2026, and #CannesFilmFestival.

Stay classy and enjoy responsibly!