CPGIO Innovates E-Commerce Gains with Marketplace Launches Across Major Retailers

CPGIO Expands Digital Retail Footprint

In a strategic move to enhance its omnichannel presence, CPGIO announced significant marketplace partnerships with leading retailers such as Nordstrom, Chewy, Lowe's, Faire, and Best Buy. The launches began in November 2025 and are a part of CPGIO's vision to empower consumer brands by streamlining their distribution across multiple platforms.

Expanding into Competitive Markets

Lowe's Partnership

Launched on November 3, 2025, this partnership with Lowe's marks CPGIO's entry into the home improvement retail sector, one of the largest markets in the U.S. e-commerce landscape. As the second biggest home improvement retailer in the nation, Lowe's provides a significant avenue to reach millions of homeowners and DIY enthusiasts. Early performance metrics have shown impressive sell-through rates, prompting CPGIO to plan for targeted brand additions aimed at leveraging Lowe’s growth trajectory.

Faire Collaboration

Also initiated on November 3, 2025, CPGIO's involvement with Faire represents a strategic entry into the thriving B2B wholesale marketplace. By integrating with Shopify, CPGIO launched its offerings with La Preferida case pack assortments, effectively connecting over 100,000 brands to more than 900,000 retailers worldwide. This initiative not only enhances CPGIO's scale but also sets the stage for onboarding additional brands—like Newell—early next year.

Ventures into the Pet Care Sector with Chewy

On November 15, 2025, CPGIO entered the pet products domain by launching on Chewy, the foremost online destination for pet care. With the pet care industry surpassing $140 billion annually, Chewy presents a lucrative opportunity for growth. Results from initial sales have been promising, with figures doubling month-over-month, and CPGIO is gearing up to expand its product assortment across related categories to maintain this momentum.

Nordstrom Entry

On December 9, 2025, CPGIO partnered with Nordstrom by introducing the Yankee Candle Premium Collection. This move into premium department store retail generated immediate sales, catering to early holiday gift demands. The partnership showcases the interests of Nordstrom's affluent clientele in high-quality lifestyle products. Plans for 2026 include broadening product offerings to feature premium goods from brands such as Coleman and Contigo.

Future Launch with Best Buy

Currently, the integration with Best Buy is complete and is set for launch in January 2026, allowing CPGIO to venture into the consumer electronics market. Best Buy’s marketplace has evolved to incorporate wellness and lifestyle products, providing ample opportunities for brand diversification.

Driving Growth through Strategic Expansion

Sharon Leckron, CPGIO's SVP of Channel Development, articulated, “These marketplace launches mark a strategic expansion of our omnichannel capabilities and underline our commitment to meet consumers where they shop.” Leckron emphasized the present-day complexities of digital retail, stressing the importance of operational excellence across varied platforms. The launch on Nordstrom, Chewy, Lowe's, Faire, and Best Buy is set to create new pathways for brand partners to connect with customers and stimulate sustainable growth.

With these new marketplace partnerships, CPGIO now provides over 40 digital retail channels for its partners, solidifying its role as a comprehensive e-commerce partner through innovative technology and strategic expertise. The company continues to deliver actionable insights and performance analytics to help brands navigate the evolving digital marketplace effectively.

About CPGIO

Headquartered in Addison, Illinois, CPGIO is a cutting-edge e-commerce growth solution, devoted to aiding consumer brands in amplifying their digital presence through tailored marketing strategies, channel-specific optimizations, and robust measurement techniques. Their comprehensive approach integrates proprietary technology with strategic insight, empowering brands to make informed decisions for sustainable growth in the competitive digital marketplace. For more details, please visit www.cpgio.com.