#Japan #Tokyo #SEGA #Animate #Persona Series

A Grand Celebration of Persona

In a noteworthy celebration, Sega and Animate are teaming up to host exclusive fairs and shops starting in September 2026, honoring the 30th anniversary of the beloved Persona series. This special event is part of an extensive collaboration project unveiled over the course of one year.

An Unforgettable Experience

More than 140 Animate stores both domestically and internationally will showcase popular intellectual properties from Sega’s portfolio. Fans will have the unique opportunity to immerse themselves in the enchanting world of Persona through exhibitions, merchandise sales, and specially themed cafes known as "Gratte." With offerings that include unique drinks adorned with character designs, fans can enjoy a complete Persona experience like never before.

The launch of the anniversary celebration begins with the "30th Anniversary Animate Fair" running from September 19 until October 25, 2026. Every purchase or reservation of Persona-related products exceeding 1,100 yen (tax included) entitles buyers to a special clear bookmark featuring eight distinct designs. This incentive emphasizes Sega and Animate's dedication to enriching the overall experience for fans and collectors.

Exclusive Shops Across the Globe

The Persona-themed exclusive shops will roll out at various locations, starting with the Animate Ikebukuro Main Store from September 19, 2026. Shops will also launch in major cities internationally:

• - Taipei: September 11-28
• - Bangkok and Kuala Lumpur: September 12-27
• - Los Angeles and Hong Kong: September 19-October 4
• - Shanghai and Chengdu: September 24-October 18
• - San Francisco: October 3-25

At these locations, patrons can enjoy new merchandise sales and may find playable demo stations in select overseas shops, allowing deeper engagement with the Persona universe. Note that availability may differ depending on the store.

Fair Highlights and Special Offers

In addition to the exclusive shops, the "30th Anniversary Animate Fair" will also unfold across all Japanese Animate stores and online platforms during the same period. Special giveaways are established to reward fans who purchase or reserve relevant products during this event. The reward system is straightforward—spend 1,100 yen on any related items to receive one special bookmark per purchase, capped at eight unique designs.

Notably, this marks not only a milestone for Persona fans but also highlights the international appeal of the franchise. Participating in this celebration will be a feast for fans eager to explore newly released products while commemorating their favorite series.

Special Gratte Offerings

During this anniversary period, selected Animate stores will also feature the signature Gratte menu, available from September 19-October 25. Locations like Ikebukuro and Akihabara will offer drinks crafted with character-themed foam art, enhancing the tactile experience of visiting the store. Cookie options with icing designs and character-themed ice treats will also be made available, adding flavor to the celebratory experience.

Conclusion

With a lineup of immersive events, special merchandise, and delicious character-themed treats, the 30th Anniversary of the Persona series promises to be an unforgettable experience for fans around the globe. Keep an eye on their official page for more updates, as there are still many exciting collaborations in the pipeline!

Additional Information

In addition to the festivities, special footage will be shown on large monitors at the Animate Ikebukuro Main Store from September 18-24, ensuring all visitors can share in the anniversary celebration. For updates regarding specific conditions of the fairs and offers, local visiting stores’ social media channels provide detailed information.

Let's prepare to celebrate this iconic series that has left an indelible mark on gaming culture!