Gimme Seaweed Unveils K-Crisps™: A New Era of Snack Innovation in 2026

In a significant step forward for organic snacking, Gimme Seaweed, the top organic seaweed snack brand in the United States, has announced the launch of K-Crisps™. This exciting addition to their product line is the first organic jaban-style seaweed topping available in the U.S. market. Officially making its appearance at Expo West 2026, K-Crisps™ promises to revolutionize the way consumers think about and enjoy snack foods, drawing inspiration from Korea’s cherished pantry staple, jaban.

A Taste of Tradition Reimagined

K-Crisps™ are crafted from lightly roasted organic seaweed, resulting in a texture that is both airy and crispy. This innovation is not just about texture; K-Crisps™ deliver a robust explosion of Korean flavor while also offering exceptional nutritional benefits. With flavor profiles that range from classic Sea Salt to the more adventurous Chili Crisp—infused with a delightful salty-sweet sesame crunch and a hint of heat—these toppings are designed for the modern palate.

The recognition of K-Crisps™ as a finalist in the Spices & Condiments category of the 2026 NEXTY Awards, which celebrate exceptional innovation in the natural products space, further underscores the significance of this launch.

Catering to Modern Consumer Trends

With the growing trend of international snacking and the rise of K-culture, Gimme Seaweed is responding to consumers' desires for bold, unique flavors. K-Crisps™ fit perfectly into current lifestyle trends that favor nutrient-dense and plant-based snack options. Seaweed, acknowledged for its sustainability, complements the shift towards environmentally friendly eating habits.

Stephen Broad, CEO and Co-Founder of Gimme Seaweed, shared, “K-Crisps™ are rooted in a food tradition that has been part of everyday Korean cooking for generations. We aim to honor this heritage while creating a snack that feels fresh and accessible for modern American kitchens.” The NEXTY finalist recognition is not only a mark of honor but also validation of their commitment to combining heritage with innovation.

Versatile and Multi-Purpose

What sets K-Crisps™ apart is their versatility. Consumers can effortlessly sprinkle them atop rice dishes, salads, avocado toast, or even use them to enhance soups and popcorn. Each combination transforms an ordinary meal into an extraordinary flavor adventure. Made with organic, non-GMO, vegan ingredients, these toppings embody the quality that Gimme is renowned for, all within a convenient, shelf-stable pouch.

Eye-Catching Packaging Reflects Innovation

The packaging of K-Crisps™ has been carefully designed to ensure it stands out on the shelves. The 40g stand-up pouch sports a vibrant, high-contrast design that captures attention while communicating the brand's commitment to authenticity and exciting food experiences. This balance of modern appeal and Korean traditional elements makes it attractive to younger generations, including millennials and Gen Z.

Looking Ahead: Launch Schedule

Following their debut at Expo West 2026, Gimme Seaweed will begin rolling out K-Crisps™ to retailers nationwide, with availability anticipated in Q2 and Q3 of 2026. Live sampling opportunities will be available at Gimme's booth (#5431) during the expo, allowing visitors to try these innovative products first-hand.

About Gimme Seaweed

Founded in Northern California by visionary food entrepreneurs Annie Chun and Stephen Broad, Gimme Seaweed has emerged as a trailblazer in the organic seaweed snack market. The duo first gained recognition with Annie Chun's, a brand that brought authentic Asian foods to the American market. After selling that venture, they sought to revolutionize Korean culinary delights by transforming jaban into a snackable format, leading to the birth of Gimme—a brand committed to offering organic, non-GMO seaweed products to consumers across the United States. Today, Gimme continues to fuel category growth and further innovations in the realm of healthy snacking.