DJ Khaled Collaborates with Rewind It 10 to Launch Revolutionary Grey Hair Shampoo

Rewind It 10, the rising star in men’s grooming products, has announced an exciting new partnership with global music mogul DJ Khaled. Together, they have introduced a pioneering shampoo formula designed specifically for men looking to eliminate grey hair and beards while restoring a natural appearance. This innovative product is poised to disrupt the traditional hair dye market and offers a fresh approach for those who want to maintain their youthful look without the hassle of typical dye products.

Launch Details

As of February 25, 2026, the Rewind It 10 Men’s Progressive Greyaway Shampoo is available for purchase at CVS stores and on the official website RewindIt10.com, priced at $14.99. The product is set to debut on Amazon shortly after and will be available at Sally Beauty locations nationwide by the summer of 2026. With this strategic launch, Rewind It 10 aims to expand its retail footprint and reach a wider audience seeking effective hair care solutions.

Unique Product Formula

DJ Khaled, who has previously partnered with Rewind It 10 for its successful Beard Color line, is excited to promote this new shampoo that features a unique formula that promises to cleanse and gradually enhance dark colors while diminishing the visibility of grey hair. Each use not only revitalizes the hair and beard, but it also leaves them looking richer and healthier.

Speaking about the product, Khaled stated, “I call this progressive – take your time and Rewind the time.” His enthusiasm reflects a growing sentiment within the grooming community that men deserve innovative solutions for hair care.

The shampoo’s formulation is ammonia-free, vegan, and gluten-free, differentiating it from many traditional hair dye options that often leave unsightly stains on skin and bathroom surfaces. Instead, users can enjoy a mess-free experience without the need for gloves, making it a convenient choice for daily use.

Endorsements from Industry Leaders

Fat Joe, a co-founder of Rewind It 10 and a recognized artist in the music industry, expressed confidence in the product's potential to shake up the men’s hair coloring market. He exclaimed, “There’s no other product like this available with our powerful formula.” This strong endorsement, combined with Khaled’s authentic connection to the brand—he uses the product personally—adds significant credibility to this new launch.

Rewind It 10 was co-founded in late 2023 with the mission to cater to men’s diverse hair care needs, actively combating outdated stereotypes about men and grooming. The involvement of Khaled and other celebrity ambassadors, including well-known figures such as Travis Kelce and Tyson Beckford, only enhances the brand’s visibility and appeal.

Impact on the Market

Since its introduction to CVS shelves in the fall of 2024, Rewind It 10 has witnessed remarkable growth, generating over $50 million in sales. The men’s grooming market has been evolving rapidly, and products like the Progressive Greyaway Shampoo are leading this transformation, allowing men to express their style and individuality confidently.

In conclusion, the collaboration between DJ Khaled and Rewind It 10 not only feeds into a growing demand for versatile grooming products but also signals a shift towards inclusivity and innovation in the beauty industry. It is clear that this partnership will have a lasting impact on how men approach their grooming routines, encouraging them to embrace their authentic selves whilst effectively managing their hair care needs.

To learn more about Rewind It 10 and their latest product offerings, visit RewindIt10.com.