Mediwill Celebrates 20 Years with New Disease Awareness Strategy Guidebook

Mediwell's 20th Anniversary and the Launch of the Disease Awareness Strategy Guidebook

As Mediwill prepares to celebrate its 20th anniversary on February 3, 2026, the company has announced the release of its new publication, the "Disease Awareness Strategy Guidebook - Change and Constancy." This guidebook aims to serve as a resource for professionals in the healthcare and medical device sectors, focusing on the essential aspects of disease awareness campaigns. Starting today, individuals can download the guidebook for free from the Mediwill corporate website (registration required).

The Background of the Guidebook: A Bible for Disease Awareness

Founded in 2006, Mediwill has been dedicated to the principle of supporting the health and well-being of individuals and families. Over the past decade, the company has engaged deeply with numerous disease awareness initiatives, acting as a partner to pharmaceutical and medical device companies on Direct to Consumer (DTC) projects.

In a rapidly evolving landscape due to the rise of generative AI, the way information is disseminated has transformed significantly. However, the fundamental goal of ensuring that crucial disease information reaches patients who need it remains unchanged. This guidebook encapsulates the "universal" know-how that Mediwill has developed over the years, combined with strategies for adapting to current trends. It aims to contribute to the growth of the industry at large.

Key Content of the Guidebook

The guidebook spans approximately 70 pages and addresses various aspects of disease awareness, from strategic planning to compliance and real-world case studies. The chapters include:
1. What is Disease Awareness? (Overview and case studies from industry partnerships)
2. Four Perspectives for Successful DTC Activities (Focusing on consultation rates, ROI, empathy, and vision)
3. Guidelines to Follow (Explanations of compliance with industry guidelines)
4. Compilation of Use Cases (Featuring examples like the Bone Health Initiative, Inguinal Hernia Notes, and LiLuLa)
5. Recorded Lectures from Disease Awareness Seminars (Insights and Q&A from project leaders)

Features: Collecting First-Hand Accounts from Industry Leaders

A standout feature of the guidebook is its inclusion of firsthand accounts and detailed transcripts from industry leaders involved in disease awareness projects. Companies like Asahi Kasei Pharma, Medicon, and Vantive have contributed, sharing their insights on digital marketing aligned with patient journeys and collaborations with local governments. This real-world knowledge provides practitioners with applicable strategies and lessons learned from actual cases.

CEO Haruto Shima's Remarks

during the launch: "Since around 2016, we have actively engaged in disease awareness projects. Following the challenges posed by the COVID-19 pandemic, we now find ourselves at a pivotal moment in the age of generative AI. The content of this guidebook, based on the information we've been disseminating for five years, still holds relevance today. This is because we consistently prioritize the question of 'why we do this.' As we celebrate our 20th anniversary, we aim to share this knowledge widely to help more patients access the best possible medical care."

How to Obtain the Guidebook

Those interested can access the guidebook by providing necessary information at the following URL to download the PDF free of charge:
Download URL

This offer is targeted primarily at personnel from pharmaceutical and medical device companies, as well as anyone in the healthcare sector with an interest in disease awareness. After registering personal information, users may download the PDF document at no cost.

About Mediwill

Founded in 2006, Mediwill's purpose is to connect patients with optimal medical care. The company specializes in disease awareness support (DTC) through the use of digital technology, in addition to digital marketing solutions such as SEO, website creation, and hospital search services. Mediwill has established a comprehensive support system, assisting from strategic planning through to content creation, audience engagement, and operational analysis. As a trusted partner in the healthcare industry, Mediwill continues to grow and innovate.

Company Information:
Name: Mediwill Inc.
Location: 1-14-8-107 Mishuku, Setagaya-ku, Tokyo
CEO: Haruto Shima
Established: February 3, 2006
Business Focus: Support for disease awareness in the pharmaceutical and medical device sectors, providing digital marketing solutions
Website: mediwill.co.jp

For inquiries regarding this announcement:
Mediwill Business Development Department
Tel: 03-3248-1512
E-mail: [email protected]