#Japan #Tokyo #Amana #Brand Communication #Visibility

Amana Brand Communication Day 2025

On September 30, 2025, Amana Co., Ltd., a leading player in communication transformation through creativity, will host the "Amana Brand Communication Day 2025" in Shinagawa, Tokyo. This year's theme is "Visibility ─ Re-defining 'Authenticity': Design Concepts that Resonate." The event aims to tackle the critical challenge many corporations face: effectively communicating their unique identity and strengths.

Understanding Visibility

Visibility transcends the basic notion of visualization. It encompasses the holistic approach of conveying a company's values and intentions. The questions of "to whom?", "how?", and "by what means?" one communicates their corporate identity are fundamental in today's business landscape. In a world increasingly reliant on interconnections, establishing visibility ensures that both internal and external stakeholders resonate with the company’s core message.

This event will dive deep into how the concept of visibility can illuminate a company’s essence, with a focus on the intersection of brand identity, operational activity, and business strategy.

Event Structure

The event will feature a carefully curated program consisting of insightful discussions led by industry experts. Here’s a brief outline:

14:00 - Opening and Moderator Introduction

The day kicks off with a welcome from the moderator, Mr. Motohiro Koyama of ABeam Consulting, who will guide attendees through the sessions ahead.

14:15 - Session 1: Visibility x Brand

This discussion will be led by Takumi Kinoshita and Sho Suezawa from Yamaha Motor Co., exploring the concept of authenticity in branding. They will share insights on how B2B companies can articulate and convey their unique identity effectively, thus enhancing their branding strategies. The spotlight will be on the communication methods that resonate internally and externally.

15:25 - Session 2: Visibility x Activity

In the second session, Takao Inada and Mizuki Takahashi from Amana will address challenges in communication and sales processes. As many businesses face difficulties in expressing their service offerings clearly, this session will focus on creating a structured approach to visibility, ensuring that vital points are highlighted for improved understanding and engagement in sales activities.

16:25 - Session 3: Visibility x Business

The final session will feature independent researcher and author Shu Yamaguchi, alongside Amana's creative scientist Takashi Yamane. They will discuss what it means to be a creative enterprise and how to embed creativity into organizational culture. Participants will learn how visibility can be instrumental in bridging the gap between business objectives and creative output, emphasizing its importance in global business standards.

17:25 - Networking Session

Following a day filled with knowledge and insights, attendees can engage in networking from 17:25 to 19:00, creating opportunities for collaboration and discussion.

Amana's Endeavor

Amana, established in 1979, is renowned for its expertise in visual communication. The company has evolved into one of Japan's largest production houses, capable of delivering high-quality visual content across various media. They actively leverage their extensive experience and creative resources to facilitate transformational communication for clients, enhancing their messages and engagement practices.

Amana has also developed unique solutions that combine visual storytelling with digital transformation strategies, playing an integral role in helping their clients elevate their corporate value.

Interested attendees can register for the event through the provided link. Do not wait until the last minute as slots are limited and will be allocated through a lottery system if there are too many applications!

Conclusion

The Amana Brand Communication Day 2025 is poised to be a pivotal event for companies looking to amplify their visibility and refine their communication approaches. By focusing on authenticity and integrating creativity into visibility, Amana invites businesses to join in pushing the boundaries of effective corporate identity.