#Cyprus #Limassol #AdTech Holding #Sponsorship #Cyprus Tennis Federation

AdTech Holding Teams Up with the Cyprus Tennis Federation for a Historic Sponsorship

In an impressive move to bolster local sports, AdTech Holding has officially entered into a Sole Platinum Sponsorship Agreement with the Cyprus Tennis Federation (CTF) for the upcoming 2026 season. This landmark agreement was solidified on November 27, 2025, in Limassol, where Aleksandr Vasekin, the CEO of Propeller Ads Ltd (part of AdTech Holding), and Demetris Leontis, the President of the CTF, put pen to paper.

Highlights of the Sponsorship Agreement

Under this new partnership, AdTech Holding will play a pivotal role in supporting key national and international tennis and padel events in Cyprus. The sponsorship covers several significant initiatives, including:
1. Sole Team Sponsorship of the Cyprus Davis Cup team for its two ties in 2026, including the home tie in February in Nicosia.
2. Sponsorship of the Cyprus National Men's and Ladies' Padel Teams at the Euro Padel Cup 2026.
3. Establishment of a national high-performance fund designed to reward top Cypriot players based on transparent criteria set forth by the Federation's Board.
4. Renaming of the Center Court at the National Tennis Center in Engomi, Nicosia, to the AdTech Holding Arena.
5. Permanent branding of AdTech Holding on the Center Court and across all Federation communications and press activities.
6. The national tournament with the most prestigious ranking points will now be known as the AdTech Holding Cyprus Masters Tournament.

Commitment to Cyprus Sports Community

This agreement marks AdTech Holding as the sole platinum sponsor for the entire 2026 calendar year, a commitment to support not just elite athletes but the broader tennis community in Cyprus. Aleksandr Vasekin emphasized the company's deep-rooted connection to the Cypriot business environment, stating, "Supporting local sport is a very natural step for us. Tennis and padel are growing rapidly in Cyprus, and we are eager to create more opportunities for young individuals to train, compete, and continue engaging in sports.”

Through this sponsorship, AdTech Holding aims to enhance its social impact strategy in Cyprus, which extends beyond sports. The company has been actively investing in tech education and innovation while backing initiatives that promote healthy living, youth engagement, and community growth. This partnership not only underscores AdTech Holding's commitment to sports but also its dedication to fostering a supportive environment for community development and innovation.

Conclusion

As the Cypriot tennis scene looks ahead to an exciting 2026, the partnership with AdTech Holding stands to make significant contributions to the landscape of tennis and padel in Cyprus. Through financial support, strategic direction, and community involvement, AdTech Holding is set to leave a lasting impact on the local sports ecosystem. This sponsorship sets a precedent for corporate investment in public sports initiatives, paving the way for future partnerships that can enhance local talent and promote a healthier society.

The collaboration signals a bright future for tennis in Cyprus and demonstrates the powerful role businesses can play in community sports development.