KohMori and Shinagawa CC Bullseyes: A Growth Driven Partnership
In an exciting development for the Japanese sports landscape, KohMori, headquartered in Shinagawa, Tokyo, and the Shinagawa CC Bullseyes, an American football team in the X-League, have concluded their second year of a unique initiative known as the "Growth Driven Partnership." This collaboration is aimed at strengthening the infrastructure of the Bullseyes while promoting a sustainable revenue model for small to medium-sized sports clubs.
The partnership's primary goal revolves around fostering economic independence for sports clubs in Japan, ensuring a conducive competitive environment, and demonstrating a role model for the sports industry. KohMori, led by President Seiya Koda, is committed to advancing these objectives alongside the Bullseyes, who emphasize their local engagement through the motto "Greater Shinagawa's Heroes."
Background on the Growth Driven Partnership
The Shinagawa CC Bullseyes serve as a community-oriented club dedicated to popularizing American football among local fans and residents. To compete effectively in the X1 League and pursue victory, the club requires robust management and financial backing, especially given that many team members juggle their athletic commitments with professional careers.
In a pivotal moment, Koda joined the Bullseyes as a player for the 2025 season, initiating a resonant partnership between the two entities. This partnership is not just a sponsorship; rather, it is an all-encompassing and multifaceted model that involves strategic business planning and revenue model development, alongside community engagement initiatives.
KohMori provides practical support through current athletes and expert consultants, leveraging its successful track record in aiding university and corporate clubs. In its current phase, the partnership focuses on building a robust revenue model for the Bullseyes and nurturing relationships with local businesses, enterprises, and fans to align with the vision of "Greater Shinagawa's Heroes."
Statements from Leadership
President Seiya Koda expressed his pride in continuing to support the Bullseyes not only as a player but also through KohMori. He shared that their vision aligns closely with the Bullseyes' goals, reinforcing the importance of building a sustainable economic structure that facilitates continued athletic challenges. Koda emphasized the aim of contributing to the club's growth through enhanced sponsorships and community connections.
Longtime Bullseyes co-representative Hiroshi Hasegawa conveyed his excitement about the partnership's renewal. With the league restructuring in 2026, Hasegawa noted the importance of not only fortifying the team's competitive edge but also ensuring community involvement and long-term sustainability as a business. He highlighted the shared commitment to accelerating their efforts through this collaboration to achieve financial independence and improve the competitive environment, ultimately aspiring for the Bullseyes to serve as a role model for other clubs.
About KohMori
KohMori’s diverse initiatives include support for sports, renovation services, real estate management, insurance brokerage, hospitality, and recruitment. They aim to create systems that enable athletes to continually challenge societal norms. The official website for KohMori can be found at
KohMori Website. Additional ventures include 'Motonokurashi', dedicated to renovations and a platform for selling second-hand sports equipment, 'Second Down'.
About Shinagawa CC Bullseyes
Established in 1993, the Bullseyes adopted a multiple owner system based on the Green Bay Packers' model. Since joining the Shinagawa Culture Club in 2022, the team has embraced the concept of being "Greater Shinagawa's Heroes" while striving for an undefeated season in the X1 League.
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