Kin Insurance Partners with Florida State Athletics for Historic Jersey Patch Program

A New Era Unveiled: Kin Insurance and Florida State Athletics Collaboration

In an exciting development for both sports and the insurance industry, Kin Insurance has announced a groundbreaking four-year partnership with Florida State University (FSU) Athletics that will see the Kin logo prominently featured on the jerseys of Seminole student-athletes. This initiative marks Kin Insurance as the inaugural brand to be displayed as a jersey patch across FSU's athletic uniforms, symbolizing a significant leap in brand visibility and community engagement for both parties involved.

The Historic Partnership

Kicking off on September 7, 2026, during Florida State's football game against Southern Methodist University (SMU), the Kin logo will adorn uniforms across 18 different athletic programs at FSU, including football, basketball, baseball, and various swimming and diving teams. This partnership reflects a deep commitment to local communities as well as a strategic move to align with one of Florida's most prominent universities.

Kin Insurance, renowned for its direct-to-consumer home and auto insurance solutions, is known for helping homeowners protect their valuable assets in a state frequently challenged by catastrophic weather conditions. Since its inception in Florida in 2017, the company has earned a reputation for reliability and innovation, catering specifically to the needs of Floridians.

Michael Alford, Vice President and Director of Athletics at FSU, commented on the partnership, stating, “Kin’s Florida roots and commitment to serving people across the state make this a natural partnership for Florida State. Our organizations share a belief in meeting challenges with strength and resilience, which will ultimately benefit our student-athletes and the communities we serve.”

Benefits for Student-Athletes and the Community

The collaboration goes beyond merely placing Kin’s logo on uniforms. Kin’s commitment to FSU encompasses providing funding that will empower student-athletes, creating opportunities for them to excel both athletically and academically. These funds will play an essential role in maintaining the tradition of competitive excellence that FSU is known for.

The partnership further acknowledges the burgeoning demand for quality education in risk management and insurance, an area where FSU has a stellar reputation through its top-ranked Dr. William T. Hold/The Alliance’s Program in Risk Management and Insurance. This educational avenue not only prepares students for careers in a rapidly evolving industry but also supports Florida's economy by cultivating future leaders.

Sean Harper, co-founder and CEO of Kin, emphasized the mutual aspirations of both organizations: “We’re proud to support FSU as it develops talented individuals who will lead in various fields, including the insurance sector... We can offer something better [in insurance] by maintaining our focus on innovation even when the market gets tough.”

A Commitment to the Future

Kin's partnership with FSU also signifies a commitment to fostering community ties, with plans for further engagement with FSU fans and alumni. As Kin continues to grow and invest in Florida, it aligns its missions with FSU’s aim of resilience, ambition, and excellence.

By joining forces, Kin and Florida State University are setting a new standard for collaborations between educational institutions and businesses, reflecting a holistic approach to growth in sports and community engagement.

With this partnership now in action, both FSU Athletics and Kin Insurance are poised to navigate the future together, advancing the values they share and the communities they serve.