Earable Neuroscience's New Partnerships and Product Launch at CES 2026

Innovations at CES 2026: Earable Neuroscience and the SleepTech Network

In a remarkable showcase of pioneering innovation, Earable® Neuroscience has announced significant new initiatives at CES 2026, including its official membership in the National Sleep Foundation's (NSF) SleepTech® Network. This membership coincides with the global unveiling of the SuperBrain Edition, a collaborative product developed in partnership with Tonino Lamborghini, who is celebrated for their status as a luxury lifestyle brand.

Expanding Horizons in Cognitive Wellness

The FRENZ Brainband, recognized with three CES Innovation Awards, is already a game-changer in the realm of cognitive health technology. This wearable device utilizes advanced EEG technology combined with AI-driven audio therapy to enhance sleep quality, focus, and cognitive recovery. Backed by significant investment from leading entities like Samsung Ventures and Founders Fund, Earable has positioned itself as a leader in the sleep tech sector.

As a Featured Presenter at the NSF CES 2026 media briefing, Earable emphasized its commitment to transforming sleep from a passive activity to an active component of cognitive health and daily performance. Kimi Doan, Earable's Chief Innovation Officer, articulated how their affiliation with the NSF emphasizes a shared vision of enhancing societal understanding of sleep health technology. This partnership can potentially reshape consumer perceptions, encouraging greater trust and engagement with sleep-enhancing products.

The SuperBrain Edition: Luxury Meets Functionality

The highlight of Earable's CES presentation was undoubtedly the SuperBrain Edition, an embodiment of modern luxury that melds Earable's expertise in neuroscience with Tonino Lamborghini's distinguished Italian design sensibilities. As the inaugural product of Tonino Lamborghini's new Healthy Lifestyle ecosystem, the SuperBrain Edition represents a bold foray into the category labeled as Luxury Healthy Lifestyle Technology.

With the SuperBrain Edition, users can expect to not only improve their sleep but also harness cognitive benefits during daytime hours. It is engineered to maximize focus, allowing for better productivity and mental clarity throughout the day. Dr. Tonino Lamborghini, the founder of the brand, articulated his aspiration to merge heritage with innovation, reinforcing his vision for the brand's future alongside his daughter's vision. This partnership illustrates a commitment to luxury that transcends mere ornamentation, focusing instead on enriching individuals' lives.

A Trendsetter in SleepTech

Earable's flagship product, the FRENZ Brainband, will be prominently showcased in NSF’s booth throughout CES (January 6-9), reinforcing the brand’s standing in the burgeoning sleep technology industry. As John Lopos, CEO of the National Sleep Foundation noted, partnership with Earable signifies an evolution in consumer perspectives regarding sleep technologies, from simple gadgets to vital instruments for enhancing daily cognitive performance and overall health.

The SuperBrain Edition not only addresses the needs for sleep but also encourages a holistic approach to cognitive wellness. Potential users can anticipate pre-ordering this innovative product in March 2026 at a retail price of $1,999, with first deliveries scheduled for June 2026. Select buyers will gain access to the SuperBrain Inner Circle, including exclusive app features that provide real-time tracking of cognitive performance.

With these strategic moves, Earable Neuroscience is not just entering the market; it's set on redefining it. The collaboration with Tonino Lamborghini is sure to attract those who appreciate the fusion of cutting-edge technology and luxurious design in their pursuit of cognitive excellence. For those interested in exploring the functionalities of the SuperBrain Edition, more information will be available online at frenzband.com/superbrain.

As we embrace the future of cognitive health, the partnership between Earable and Tonino Lamborghini represents a significant step forward in balancing innovation with luxury, paving the way for consumers to enhance both their mental well-being and lifestyle choices in unprecedented ways.