#United States #San Marcos #TSFA #Texas Floral Expo #Floral Education

Texas Floral Expo 2026: An Unmissable Event for the Floral Industry

The Texas State Florists' Association (TSFA) is thrilled to announce that registration is now open for the much-anticipated Texas Floral Expo, taking place from June 19 to 21, 2026, at the Embassy Suites Hotel and Conference Center in San Marcos, Texas. This premier event is designed for floral industry professionals, students, and educators, regardless of their experience level.

What's on Offer

This year's expo promises an exceptional lineup of educational sessions, perfect for everyone engaged in the floral business. Attendees will benefit from more than a dozen educational workshops, which are complemented by four meals included in the full registration package. The TSFA has organized six spotlight presentations and eight optional hands-on workshops categorized into four tailored educational tracks:

1. Fundamentals for the novice to TAKE ROOT.
2. Lessons for the designer who is determined to GROW.
3. A step up for seasoned designers to BLOSSOM.
4. Master classes with advanced learning to help even the most experienced designers BLOOM.

These structured sessions are aimed at enhancing your skills, whether you're just starting out or looking to expand on your advanced knowledge.

Registration Details

For this year's event, TSFA is offering a special rate of $399 for members, which is a $50 discount compared to the previous year, if registered prior to June 5. This pricing reflects TSFA's commitment to promoting floral education and fostering enduring relationships within the industry.

Marisa Guerrero, President of TSFA, expressed the organization's dedication, stating, "TSFA is focused on providing the highest caliber of floral education while forming connections that enhance our industry." With the backing of the Texas Floral Education Underwriters, participants are guaranteed an enriching experience.

Historic Background

Founded in 1914, TSFA stands as a formidable representative of floral professionals across Texas and beyond. Its lengthy history is marked by a commitment to professional development and community building within the floral industry. By offering a variety of resources, including educational materials, publications, and conferences, TSFA supports its members in achieving success.

Members also enjoy exclusive benefits such as discounts on conference registrations, enhancing their overall experience at events like the Texas Floral Expo.

How to Attend

Those interested in attending the Texas Floral Expo can find a full list of sessions, details on conference lodging, and workshop fees on the TSFA's official website: tsfa.org/expo. Whether you're a floral designer, retailer, wholesaler, or grower, this expo serves as the perfect platform for networking and skill enhancement.

Don't miss out on this incredible opportunity to elevate your floral design capabilities at the Texas Floral Expo 2026. Mark your calendars for an unforgettable experience!

Conclusion

The Texas Floral Expo not only promises to be an educational retreat for participants but also a gathering to celebrate the vibrant floral community in Texas. Make sure to register early to secure your spot and benefit from the discount for members. The insights and skills gained here could be a game-changer in your floral career.

For media inquiries, please contact Michelle Karns, CAE, Executive Director, at [email protected]